Must Design

Toward A New Ecommerce
The new #ecommerce is beginning to emerge. Curagami, our Durham, NC based startup, is working hard to create new community, merchandising and social media tools to bridge the gap between content and commerce.

This post outlines things every commerce site needs to show quickly such as:

* Is this site SHOPPING or INFORMATION (getting harder and harder to know this right off so want to make SHOPPING obvious).
* Where's my easy to get free shipping?
* Quickly find expected merchandising such as NEW, SALE and BEST SELLERS.
* Are they (the website) open to MY (customer) input (one reason why the sneakers vs. high heels image asks for a story share).

Explain how I used the 8 tips I learned from Vogue (http://shar.es/1nlE2l on http://www.haikudeck.com). Things like the surprise juxtaposition of a women in chuck taylors and picking a fight to support #movementmarkeing are right out of the Vogue playbook.

As always feel free to jump in. Sure we will have a great running conversation on G+: https://plus.google.com/102639884404823294558/posts/fnFpMLkss4k

First of our 2 New Idea Websites launched today
CureCancerStore.org (http://www.curecancerstore.org ) where you can "shop to cure cancer" went LIVE today with several innovative ideas including:

* Cure Cancer Varsity Jacket - a way for cancer patients, their friends and family to recreate the feeling of solidarity cancer patients feel when sitting in a chemotherapy ward. Cool and customizable this jacket is based on a Varsity Letterman's jacket Marty's wore at Central Junior High in Greenwich, CT a lifetime ago.

* Become a Cancer-preneur - if you are willing to give profits to help cure cancer WE will build an online store for you. Great way to create awareness and LOVE for your Etsy.com store.

* Cure Shirts, Caps and Socks - we love the word CURE and are ALL IN to help cure cancer in our lifetime (all profits go to Story of Cancer Foundation our 501c3 funding the NEW CANCER RESEARCH REVOLUTION).

The linked post is my exhausted #startup #journal for LAUNCH DAY (today) when we launched one of the two websites we are working so hard on. CureCancerStarter, crowdfunding cancer research, is set to launch Wednesday and Raleigh's WRAL (CBS) will run a piece about Marty and Cure Cancer Starter tomorrow night.

We still need great BUZZ TEAM members. Pleas join perhaps the coolest group of Internet marketers and tools ever assembled :).

http://storyofcancer.org/cure-cancer-buzz-team/