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Scooped by Martin (Marty) Smith

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SEO For Web Designers New @HaikuDeck by @Scenttrail

From www.haikudeck.com - January 15, 2015 6:21 PM

Web designers shouldn't be SEO experts since keeping up with DESIGN is a full-time job. Nothing has made that truth more apparent than my first week learning CSS, SCSS and the like at The Iron Yard Code Academy in Durham, NC this week.

But web designers are where SEO rubber meets the Google Road so understanding a handful of ideas is critical to the online success of any designers creations. This deck was created to share with The Iron Yard's Cohort 3 Front End Engineering class Friday January 16th.

Includes our favorite FREE SEO tools and how we use them. Good luck and let us know your SEO / Design experience and we will curate into an upcoming post on http://www.curagami.com.

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Picasso At The Beach and The NEW Art of Web Design

From www.picassohead.com - September 10, 2014 2:27 PM

PicassoHead App
Sharing this cool "draw a "Picasso Head" app (my PicassoHead http://www.picassohead.com/?id=5290a28#.VBCfth1bqjo.twitter ) to illustrate a few of our favorite web design concepts such as:

* DO LESS and let them DO MORE (them = customers, visitors, advocates_.
* GALLERIES ROCK - especially when your gallery is chock a block full of User Generated Content (UGC).
* Engagement Rocks - do you have a tool that is fun to use AND promotes positive site heuristics such as time on site, pages viewed, lower bounce?
* Every product, idea or website starts about the creators and must become about those who visit and love it.
* People love what THEY create and contribute more than what you do.
* This means all web design is or will be about collaboration.

We love the simplicity of this little app, but the even COOLER riff came from our confirming email. This is the email that shares the link where my Picasso At The Beach drawing lives (linked from this post http://www.picassohead.com/?id=5290a28#.VBCSuy4Lksk.twitter ) and where this little pitch lived:

"This summer check out Picasso Looks at Degas at the Clark in Williamstown, MA. You won’t want to miss this groundbreaking, Clark-exclusive exhibition that is the first to look at Pablo Picasso’s deep fascination with Edgar Degas.

http://www.clarkart.edu/exhibitions/picasso-degas/ "

Wow, cool idea. Create a little art based app and sell related links in the confirmation email. That's brilliant marketing, subtle marketing and the art of web design. Kudos to Picassohead creators RFI Studios, http://www.rfistudios.com.

#toogood

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Wiki-ization Of Marketing: Here, There, Everywhere A Wiki

From www.haikudeck.com - November 4, 2014 8:59 AM

Here A Wiki, There A Wiki, Everywhere A Wiki
What is a Wiki if not an invitation to create online community. The "open source" like collaboration Wiki's provide is a blueprint for creation of online community. After months working on http://www.Curagmai.com we've discovered how close Wikis are to...well everything.

Wiki Ideas To Steal Include:

* Open Source Like Content Collaboration.

* Use community to steer and de-spam ecosystem.
* Depend mostly on social reward.
* A healthy and competitive contest never hurts.

* Feature and thank contributors.
* Provide ways for contributors to know where they stand vis-à-vis other contributors.
* Create ways contributors can follow and communicate with each other.
* Include ways for contributors to create mini-tribes.

* Make sure "rules of the road" are understood and published.

* Communication with sponsoring agents must be easy too.
* Normalize greatness by sharing across ecosystem.
* Role of sponsors becomes more curators than creators.
* Ask for help.
* Provide social rewards (such as features) to contributors.
* Create ways to identify contributors in the world (t-shirts, stickers).
* Appreciate, be nice and thankful (always no matter what).

Following a few simple rules will dramatically increase the most important content you can't buy (User Generated Content or #UGC) and build sustainable online community. Sustainable online community means costs go DOWN even as other material rewards (UGC, followers, traffic, money) go UP.

This Haiku Deck is about why we are all in the Wiki business whether we realize it or not AND how to design for the Wiki-ization of marketing, brands and online community.

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