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They say a picture is worth a thousand words. True or not, images are an important part of any website we create. Since it is so easy to embed an image in a website (even the process of creating your
Via Robin Good, John van den Brink
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Rescooped by Martin (Marty) Smith from AtDotCom Social media |
Scoop.it!
Via Robin Good, John van den Brink
Martin (Marty) Smith's insight:
Confessions of A Director of Ecommerce
I've spent the last few years trying to share as many "secrets" as I learned as a Director of Ecommerce. I don't run an ecommerce website anymore so can afford to be generous (lol).
One of my pet peeves was directing the eye sight line of people in our images. I wanted the eyes pointed at something that mattered. People follow the eye line of those they are looking at. We had three tactics:
1. Gaze straight at visitor - promotes engagement.
2. Gaze directly at a Call To Action - promotes clicks.
3. Gaze at other people in same picture - promotes connection.
We used #1 for pages with broad reach such as our homepage and category top-level pages.
We used #2 in 4Q on the home page and bending the sight lines of any people in images on a product page works well (our product pages tended to make the PRODUCTS the heroes so few people).
We used #3 when connection was one of the benefits of a product. If you sell wine, travel or family cars you may want to have pictures of people looking at each other. I would never ONLY have this picture on a webpage since it can make the viewer feel left out.
The natural companion to the "connection" picture is a picture of a single person gazing out at the viewer. This says, "Yes, we see you, value your visit and want to be friends".
Websites communicate SO MUCH in covert ways. Balancing what you say with one image such as the people looking at each other with another image to promote engagement is the game you play, the inside baseball "secrets" that separate teams capable of making millions in profits online from those who won't and wonder why :).M
If you want to learn how to use images effectively inside your website or blog here is a truly excellent guide by Chistian Vasile on 1WD.
In the guide you will find rational and fact-supported advice on how to choose, place and test image use inside web-based content as well as lots of extremely relevant examples of effective image use online.
From the original article: "...if you manage to find the right pictures and insert them in the right places, they can do wonders for you, as they did for some others."
Well written. Informative. Resourceful. 8/10
Full guide: http://www.1stwebdesigner.com/design/images-on-web-design-usability-guide/
#cro