Must Design

Objectified Primer In Product Development & Design
If you want to make stuff sit down this weekend and watch Gary Hustwit's Objectified.  Hustwit's film is one of the best walk through the design process we've seen. We've developed a handful of products and the process to turn an idea from murky thoughts to physical reality isn't described well in books. 

The product development journey is simultaneously individual and universal. Each designer's take is different but elements of the design process stay common such as:

* Vision.

* Prototyping.
* Testing.

* Design.
* More Testing.

* Launching.

* Modification and evolution.

If you want to make stuff watch Objectified this weekend.