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How Emotional Design Will Make Your Brands Stand Out

How Emotional Design Will Make Your Brands Stand Out | Must Design | Scoop.it

Emotional Branding Guide
This excellent guide to building emotions into your brands focuses on products, but every lesson here applies to web design too. Finding ways to infuse your web designs with relevant value, cultural, and "made to stick" messages, connections, and images are every designer's and web marketer's job. 

Martin (Marty) Smith's insight:

Great primer on how to build emotions into your product, web, and services designs. 

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Cool CrowdyHouse.com Is Kickstarter for Designers - HOW Design

Cool CrowdyHouse.com Is Kickstarter for Designers - HOW Design | Must Design | Scoop.it

Designers no longer have to compete with independent film directors, bands and dance companies. There's now a Kickstarter for design called CrowdyHouse.

Marty Note
Expect niche crowdfunding platforms to proliferate in 2014. Several trends are driving the explosion:

* Creating a crowdfunding platform isn't hugely expensive; we created http://www.curecancerstarter.org for right around $50K.
* Kickstarter does some things like film and music well, but its internal curation and push marketing are poor.
* Crowdfunding, as my startup CrowdFunde wrote today, is powerful "new SEO" content.
* The jobs act will make equity crowdfunding legal by the summer creating a rising tide that should lift all crowdfunding boats (reward, donation and equity).

So expect more of these niche crowdfunding plays in 2014. Also, KUDOS to CrowdyHouse.com for embracing the store aspects of crowdfunding. Kickstarter famously said, "We are not a store," after the Pebble Watch $11.2M campaign. I loved it when they said that, but it does explain why finding relevant content is such a challenge on their network (architect an ecommerce site like KS and you go broke).

Great Comment By @Lori Wilk

I totally agree that this niche crowdfunding will continue to expand and there will be more affiliated products and service businesses launched around the crowdfunding industry.

What about you? Do you see crowdfunding coming to your business? Is it already there? Leave comments and I will curate in. Thanks. Marty

 

Lori Wilk's curator insight, January 24, 2014 10:57 PM

I totally agree that this niche crowdfunding will continue to expand and there will be more affiliated products and service businesses launched around the crowdfunding industry.