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Yesterday an article on Medium, Snowfallen, caught my eye. It's about a technique for presenting longform writing online, by embellishing it with integrated
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Scooped by Martin (Marty) Smith |
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Not sure how I feel about "snowfall" design. My favorite is the Buzzfeed History of Pong. My concerns are:
* Gets boring to scroll that much.
* Pagespread - is it better SEO to have a single long page or many pages?
The issue of pagespread is tricky. The new Google cherishings engagement and long pages create longer engagement assuming people don't click off.
But Google also likes pagespread (more pages about a topic with social shares and links confirming their importance). I don't know the RIGHT answer her since each approach - long pages or many pages - have distinct SEO benefits.
I find the experience of that long page offputting and wonder how snowfall will play on mobile devices. Mobile may be easier because of the swipe.
In fact, snowfall design may have its roots in mobile (sure feels that way). Whether your website should be 100% snowfall designed is above my pay grade (lol). M