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Five Reasons "Original" Art Rules 2019 Marketing We share five reasons "original" art, illustrations and videos rule 2019 marketing.
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Prepare yourself for 2019, with this look into the biggest design trends of the year. We’ve covered it all, from typography to illustration and more.
Martin (Marty) Smith's insight:
Look Closely At Trends #2 and #3
Sharing process, warts and all, break the third wall - the wall between visitors, viewers, and creators. We develop enough of a framework to receive feedback and then cooperate with those special customers to shape a two-sided dynamic conversation. Happening NOW.
Experience always happens NOW — these two trends, immersive and exposed, wreck marketing as practiced in favor of community, conversations, and customers. Control, still a figment of a marketer's imagination, moves from marketers to curators and analysts.
Maddening means now there's a penalty for being only slightly out of touch. Create a passive one-sided campaign, and you'll do more than spend money carelessly. Preach without conversation, and you'll pay with cash and brand equity. And the later is the vastly more valuable and hard-earned currency.
Promise to blog about this topic further on Curagami.com. M
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Mobile Marketing Tips
Martin (Marty) Smith's insight:
The key to reaching millennials and everyone else these days is that smooth, beautiful device in your hand. Smartphones rule and here are a few mobile trends you need to know.
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Marty Note - Great Lesson In User Interface
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5 Super Secret Marketing Trends * More space for Content Curation * More flexibility and less rigid and static boxes * More movement and change throughout a site
http://www.curagami.com/5-super-secret-marketing-trends/?v=7516fd43adaa
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While many design trends are fleeting, a select few are natural evolutions of the industry. As the range of devices on which we view websites continues to grow,
Our Notes
1. Typography Will Be Flexible (agree).
2. The Decline of Web Coding (disagree, after spending a few weeks at The Iron Yard learning CSS & Java feels like CODE is going up not down, but we understand the point since it is possible to do a lot with templated WordPress these days).
3. The Evolution of Responsive Design. (Agree, responsive will need to permeate data architecture, website navigation and functionality too).
4. Flat Design will Conquer Every Pixel (agree)
5. Bigger = Better for Images
(depends on the site, but agree mostly)
6. Revamped Scrolling Animations, Parallax Effects and Microinteractions (agree).
7. The Dawn of Webgraphics (agree).
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In this post we will try to review the current status of web design scene and predict some trends for 2015.
Marty Note
Great summary of some "new to me" trends for next year such as video backgrounds and rise of website generators (still looking for a really good one of these, most suck).
Hope the stock photography and personal branding predictions come true.
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Suggested by Levent Cem Aydan |
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This article is written after a huge research about top web design trends for 2015. If you want to design an awesome website you should read this blog.
Just a few of the 2015 Web Design Trends discussed:
* Storytelling
* SVG Animations
* More Scrolling & Less Clicking
* Full Image / Video Backgrounds
Many more on this excellent 2015 Web Design Trends post from @Levent Cem Aydan
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Now it’s time to analyze the web designs that have emerged this year, and place predictions for the possible trends that lie ahead for 2015.
Marty Note
Promise to create a mashup of all web design trends postings to identify common consensus and outliers.
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Ten Web Trends To Look For In 2015
Cool list from Elegant Themes and they should know since missing a "must have" new feature means no one buys your themes. My faves are Ghost Buttons and Interactive Storytelling. Heck if any 3 of these happen as described 2015 is going to be a breakthrough web design year.
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An updated look at the hottest best web design trends of 2014 including a showcase of modern web design inspiration.
Marty Note
This @justcreative post hit many nails on the head when it was initially published and Jacob's update of Helga Moreno's post doesn't disappoint either. Things I REALLY agree with:
See Less of (PLEASE):
* Stock photography (no photos? ASK your employees / followers for help but please no more Stepford people in pics on websites).
* Flash (has killed more #seo and sites than you can shake a stick at and fact it is still alive is amazing).
* Capcha - spam sucks but so do capcha forms.
More of PLEASE:
* Content First (implied in Responsive or Mobile First Design is a new way of thinking about, tagging and presenting content).
* Interactive Exploring (BIG AGREEMENT see my post about Time is Money Online https://plus.google.com/+MartinWSmith/posts/RdjAjWoJTHw and tag this next to #gamification).
* Arresting pictures and Video (YES, your great content will be ignored or under-shared UNLESS it is paired with strong visual hooks and supports).
Great post by Helga for Just Creative and so TRUE to our experience of web dev in 2014 for leading ecommerce clients such as Moon Audio.com.
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Rescooped by Martin (Marty) Smith from Graphics Web Design & Development News |
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Check out the hottest web UI patterns used by Pinterest, Facebook, Twitter, Kickstarter, AirBnB, Tinder, and more.
Marty Note
This is a great web design scope full of examples and lots of good suggestions. At Curagami we are devoted to the conversations as The Next Ecom idea. Love the suggestion about conversational tone in forms.
Forms SUCK, but that doesn't mean you can ask for things in a MORE INTIMATE way than standard boring routine. The visual organization riff is evidence of a much larger tectonic shift - visual marketing is ruling the world.
Visual Marketing in a nutshell is...
1. GRAB attention with an arresting visual.
2. Tease a read with a great headline.
3. Snipit-ize your content so it daisy chains a series of "play list" like cliff hangers.
4. Move visitors to subscribers and buyers.
5. Create an ASK (such as Join our Ambassador Group).
6. Rinse and Repeat.
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Scooped by Martin (Marty) Smith |
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Wild Chaotic Humans Are Here
The chaotic jumble of idea, tests, humans, and designers is the tumult we’ve become, the discord and disorder we need. Every design promotes or diminishes conversations. There is no neutral. Standing still doesn’t exist anymore. You gain or lose every day with every design you publish, think about, or share. Passive consumers are gone. Wild, emotional humans are here.
Discover Curagami's curated riff of an Interactive Design Institue post entitled What Is Design Thinking and Why Is It So Popular: https://www.curagami.com/design-thinking-matters-heres-why/
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Four experts share their take on the upcoming grapic design trends 2019. The new year is waiting and here's what to look for, designers!
How is one of my "go to" graphic design resources.
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Rescooped by Martin (Marty) Smith from Digital Delights - Images & Design |
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Nine Graphic Design Trends
This post shares nine graphic design trends including:
* Move to Bright Colors
* Color Transitions
* Patterns and Geometry
Read about the other trends on this Web Design Ledger post: https://webdesignledger.com/9-graphic-design-trends-need-aware-2017/?_tmc=Ef7mhzj4NfxCTVDKZ0E0ah3VKpYeh2R183X9wdgYBbk
Agree and disagree with some of these trends. The bright colors trend seems obvious, but not when you factor in mobile first. Mobile doesn't handle gradients well thus the great flattening of images into more traditional "web safe" colors. Mobile requires simplification across the board images included.
That is NOT to say arresting images don't matter. Arresting images matter more than every since your content must cut through a mountain of clutter. If you're using standard stock cut luck with that "cutting through the clutter" thing.
Better to find arresting images like the one that got my attention long enough to read and scoop this post :). Marty
Marking basically, implies the way the organization logo and hues have been utilized to depict its picture to the outside world. It engraves the item you offer in the psyches of would be clients. It really implies that when one sees these specific hues and outline logo, the principal thing is to recall your image administrations and items. Letterhead Design Services
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Static websites are hardly new, going all the way back to the beginning of the web. So, why the sudden explosion in interest? What’s up? Why now?
Everything New Is Old
This post from Smashing Magazine is prescient and nostalgic at the same time. Prescient in its prediction that we are about to make websites flatter and easier to code. Nostalgic because I've been pressing the STATIC button for years now.
Because you CAN do something doesn't mean it is the right thing to do. Search spiders have NEVER been as good crawling dynamic pages as static (I don't care what anyone says). As a Director of Ecommerce my question was, "Why do we NEED that to be dynamic?"
Our CMS was.Net, a platform WE DO NOT recommend since you need LOTS of programming resources and ASP.Net fights SEO like a sumo wrestler. Just because we COULD make something dynamic meant it should be dynamic (to our IT team).
I'm a marketing guy and a publisher (at heart). That means I want pages that I can easily manipulate AND let our customers easily manipulate. Wordpress seemed to offer just such a platform.
And then the hackers came and WP's weaknesses became painful (as the Smashing Magazine post shares). On the phone with my friend and the CEO of WTE.net the other day (Eric) I heard an interesting thing - PCI compliance was going to require any site with a form (and that wold be all sites) to be secure (HTTPS instead of HTTP).
The ability of hackers to exploit cracks meant security was about to be pushed across the entire site, not just the cart. To secure the cart credit card companies are insisting ALL user data be secure or PCI is void and your site can't take credit cards.
So FLAT and SECURE is the future of e-commerce and everything new is old and vice versa.
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Scooped by Martin (Marty) Smith |
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Smart Web Design Trends Post
@jowitaziobro taught our team some important ideas about what's next in #webdesign this morning. She states her goal as digging deeper than the usual suspects in web trends and she succeeds. Here are her 7 What's Next in Web Design Trends:
1. Gestures are the new clicks.
2. The "Fold" is dead (longer swipe-y pages see #1).
3. Websites are quicker users too (so lack of speed kills).
4. Pixel is dead (we used to limit our image sizes and "weight" with the web's advanced caching and Content Delivery Networks no need for such limitations anymore).
5. Animation is back (and about to be in a big way).
6. Components and frameworks are the new design and programming (need to reread and think on this one some).
7. Social Media is dead long live "direct" email.
Great post for a Monday. Hell great post for any day. Well done Jowita. Rock on. Marty
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We're boiling down 13 of the most prominent web design trends emerging in 2015. Will they change your understanding of a "modern website"? You be the judge.
Marty (@Scenttrail) Notes:
1. Make it big (Agree but not as easy to do well as they make it look).
2. The multimedia experience (agree and same as #1)
3. The Parallax effect mutations (Horizontal Scrolling) Agree
4. Animated storybook (Agree and cool).
5. Flat design (agree & effect of mobile)
6. No more boxes (Agree and YES!).
7. Tiles (Pinterest effect and agree).
8. Navigation widgets (Agree!)
9. Integrating Google maps (Agree where appropriate).
10. Mashup interfaces (AGREE grab those APIs :).
11. Minimize (Seems to contradict #1, but agree).
12. World Wide Wait (speed is going to be KEY).
13. Designer automation (Agree, can do a lot with templates now).
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Updated! Some of the web's smartest thinkers reveal what they believe will transform the web.
Summary & Marty Notes
1. Huge Background Images (Agree, but hard to do well in responsive design).
2. Card Based Design (Agree and need to know more about this since cards = responsive and responsive i.e. platform agnostic is the way to go now).
3. Digital First Branding (Agree and this will be a big shift for many who think of their websites as additions not the MAIN THING).
4. Open Data (Need to know more about this).
5. Responsive Design...Evolved (Agree, Agree, Agree).
6. Privacy (not sure about this one, think that ship has sailed).
7. Isomorphic Java Script (Need to know more about this).
8. Iteration (Agree, we will make MVPs, ship them and then watch and improve them).
9. Vibrant Design (not sure about this one, the example made my eyes hurt).
10. Web Components & Adaptive Design (this is Internet of Things and I agree).
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Scooped by Martin (Marty) Smith |
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This time last year I made 7 predictions for web design in 2014, with mixed results (I’m looking at you SVG). This year, I’ve sought out 10 web design trends you'll actually see:
1. Lettering
2. Goodbye to IE
3. Micro-design
4. The Internet of no thing
5. Mobile video
6. The decline of framework dominance
7. The beginning of the end for the old guard
8. Art direction
9. Pooled analytics
10. SVG will (finally) take off
Great post here and agree with every one of these 10 trends especially the glee in discontinuing support for IE 6 and IE7. Sounds like even Microsoft is about to turn away.
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Scooped by Martin (Marty) Smith |
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Design Is Revolutionary
Don't have to be Steve Jobs to know design is revolutionary. Our Web Design Revolution feed on Scoop.it is one of our favorites. We love THINKING visual because most of us (save one poor CTO) are marketing geeks who visualize in our sleep.
If you visualize in your sleep consider contributing a Scoop or two or three to The Web Design Revolution in 2015. Several easy ways to contribute:
1. If you are on @Scoop.ituse the Suggest Feature. We appreciate all the great suggestions we've already received and promise a new focus on collaboration in 2015.
2. If you aren't on Scoop.it you are missing one of the best "do less, get more" tools we know, but you can still contribute ideas for stories we should include by:
email: martin(at)Curagami.com
Twitter: @Curagami
Call For Help NOW
Right now we are interested in creating a year-end mashup of all the web design predictions for 2015. If you have a favorite prognosticator and they write about what they think is going to happen in web design next year send us the link and we will mash your contribution up into a summary with early views going to contributors.
Thanks for a great year and hope you will contribute to The Revolution in 2015.
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Suggested by David Fournier |
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![Web Design Trends 2015 [Infographic] | Must Design | Scoop.it](https://img.scoop.it/L41KKlVHAbH6NFwnMzAQbDl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Explore the top web designing trends for 2015. The infographic discusses the top 6 predictions that are set to rule the web designing world in 2015.
Liked and agreed with all 6 of these 2015 Web Design Trends when I read the post without the infogfpahic. Infographic helps and I bet wil get more shares :). M
I like“Card” design, no, it\s not new, but I find it a good tool for designers working on responsive websites. Cards are a great way to keep things modular
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Scooped by Martin (Marty) Smith |
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Web Design
Cha Cha Changes are ahead for web design. Our social / mobile / connected world is blowing up our wireframes. and that's a good thing.
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Rescooped by Martin (Marty) Smith from Tracking Transmedia |
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Unknown Spring
In March 2011 Jake Price, a freelance producer for the BBC, journeyed to Tohoku, Japan to document the devastation left in the wake of the Pacific tsunami.
The result of his trip is evident in his powerful and beautiful immersive web documentary, "Unknown Spring," which was awarded the World Press Photo Multimedia Awards...'
Agree with the @Art Jones note. The mashup of many channels into an immersive environment as illustrated by Unknown Spring is a fascinating and a sign of things to come. The execution on my mac was a tad bumpy, but the convergence of media, narration, navigation, image and "hero's journey" storytelling is powerful.
Here is the link to the Unknown Spring site:
http://www.unknownspring.com
Article about the "new" convergence storytelling:
http://www.indiewire.com/article/whats-the-future-of-storytelling-unknown-spring-provides-some-answers-20140927
Reading a gaggle of predictions for 2019 design and marketing we found agreement. "Original" art, illustrations, videos, and ideas will rule marketing in 2019. Original is in quotes because you, me, and everyone we know will use stock images next year,
The Curagami.com post shares tips on how to modify stock images to eliminate the soul and branding killing sameness. Making something original out of stock takes ten minutes. But most websites won't invest a little extra time to create original art, illustrations, and videos.
Want to know how to make millions online? We share two rules with our consulting clients.
The bad news is there's no free lunch in digital marketing anymore. The good news is 99% of websites don't care about being original. Ready, set, GO, GO, GO. :). Martin