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Scoop.it!
Yesterday an article on Medium, Snowfallen, caught my eye. It's about a technique for presenting longform writing online, by embellishing it with integrated 
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Scoop.it!
![2014 Marketing Trend: Smaller More Visual Messages, Bigger Impact [great #startups tip] | Must Design | Scoop.it](https://img.scoop.it/s3cqMPOcSmF6-wFmhZwe6zl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
The new word in content marketing is small. Increasingly, brands are marketing via short-form social media like Vine, Twitter, Instagram, Instagram video and the newer platform Snapchat--not by broadcasting their silly old messages but by treating their prospects and customers with respect, engaging with them directly through brief snippets of conversation, personality and humor. But it's not just for fun: Consumers who engage with brands via social media demonstrate a deeper emotional commitment to those brands and spend 20 to 40 percent more than other customers, according to a report from Bain & Company.
Taco Bell has been killing it on Twitter, creating a hip, fun presence to turn customers into evangelists. Based in part on its snappy, very human interactions, the fast-food giant generated enough early buzz to make Doritos Locos Tacos its most successful product launch to date.... Via Jeff Domansky, luigi vico
Martin (Marty) Smith's insight:
Great post for content-phobic startups. If sitting down and blogging daily is too much find alternatives for "little messaging" and do so more frequently and more visually (video, graphics). I'm a content and social marketer so would prefer to have both long form and short form content, but if creating the one is too intimidating create the other (short form) since some content marketing is always better than none.
Jeff Domansky's curator insight,
November 25, 2013 11:47 AM
Ann Handley says increasingly, brands are marketing themselves via short-form social media. |
Not sure how I feel about "snowfall" design. My favorite is the Buzzfeed History of Pong. My concerns are:
* Gets boring to scroll that much.
* Pagespread - is it better SEO to have a single long page or many pages?
The issue of pagespread is tricky. The new Google cherishings engagement and long pages create longer engagement assuming people don't click off.
But Google also likes pagespread (more pages about a topic with social shares and links confirming their importance). I don't know the RIGHT answer her since each approach - long pages or many pages - have distinct SEO benefits.
I find the experience of that long page offputting and wonder how snowfall will play on mobile devices. Mobile may be easier because of the swipe.
In fact, snowfall design may have its roots in mobile (sure feels that way). Whether your website should be 100% snowfall designed is above my pay grade (lol). M