Designing G+ In
Crazy to suggest using G+ as a tool to power your online marketing right? Maybe not. Greatest return always comes from the least understood ideas. GooglePlus is a "least understood" idea these days.
Their leader left and TechCrunch said G+ the social net is dead. They may be right, but that is beside the point. G+ has always been more than a social net. G+ is a suite of tools marketers can use to find blue oceans.
Blue oceans are the as yet unspoiled places where marketers can still swim without fear of a herd of sharks. Oceans where sharks eat themselves are "red oceans" such as Facebook.
We suggest designing G+ into your marketing and site. Hold weekly hangouts, you don't need a G+ profile to use hangouts now, and created a branded community if only so you rule your name in #seo. Finally we suggest curating the great comments you will receive on G+ as a source of future content.
We've never been able to figure out how to use circles in a unique way, but they too beckon with possibility. By creating weekly content based on Hangouts and Community you get lots of GoogleJuice, the least expensive #videomarketing we know about and great community development tools that cost you NOTHING.
The linked post discusses Mark Traphagen's call to use G+ as a hub of your marketing. That's a great call since the price is RIGHT (free though you may spend some making G+ play the way you want it in your design). Designing G+ tools INTO your community creates the cheapest, biggest and best online win we can think of.
So the death of G+ is greatly exaggerated and, if you are smart, you will find a way to design the tool's many possibilities into your marketing.
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