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Web Design Trends Sure To Rule 2015 - Designmodo & @tomaslau

Web Design Trends Sure To Rule 2015 - Designmodo & @tomaslau | Must Design | Scoop.it

In this post we will try to review the current status of web design scene and predict some trends for 2015.

Marty Note
Great summary of some "new to me" trends for next year such as video backgrounds and rise of website generators (still looking for a really good one of these, most suck).

Hope the stock photography and personal branding predictions come true.


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The Hottest Web Design Trends of 2014: Updated | JUST™ Creative

The Hottest Web Design Trends of 2014: Updated | JUST™ Creative | Must Design | Scoop.it

An updated look at the hottest best web design trends of 2014 including a showcase of modern web design inspiration.

Marty Note
This @justcreative post hit many nails on the head when it was initially published and Jacob's update of Helga Moreno's post doesn't disappoint either. Things I REALLY agree with:

See Less of (PLEASE):

* Stock photography (no photos? ASK your employees / followers for help but please no more Stepford people in pics on websites).
* Flash (has killed more #seo and sites than you can shake a stick at and fact it is still alive is amazing).
* Capcha - spam sucks but so do capcha forms.

More of PLEASE:

* Content First (implied in Responsive or Mobile First Design is a new way of thinking about, tagging and presenting content).
* Interactive Exploring (BIG AGREEMENT see my post about Time is Money Online https://plus.google.com/+MartinWSmith/posts/RdjAjWoJTHw and tag this next to #gamification).
* Arresting pictures and Video (YES, your great content will be ignored or under-shared UNLESS it is paired with strong visual hooks and supports).

Great post by Helga for Just Creative and so TRUE to our experience of web dev in 2014 for leading ecommerce clients such as Moon Audio.com.

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Conversations Scroll Visually: 3 HOT Web Design Trends:

Conversations Scroll Visually: 3 HOT Web Design Trends: | Must Design | Scoop.it

Check out the hottest web UI patterns used by Pinterest, Facebook, Twitter, Kickstarter, AirBnB, Tinder, and more.

Marty Note
This is a great web design scope full of examples and lots of good suggestions. At Curagami we are devoted to the conversations as The Next Ecom idea. Love the suggestion about conversational tone in forms.

Forms SUCK, but that doesn't mean you can ask for things in a MORE INTIMATE way than standard boring routine. The visual organization riff is evidence of a much larger tectonic shift - visual marketing is ruling the world.

Visual Marketing in a nutshell is...

1. GRAB attention with an arresting visual.
2. Tease a read with a great headline.
3. Snipit-ize your content so it daisy chains a series of "play list" like cliff hangers.
4. Move visitors to subscribers and buyers.

5. Create an ASK (such as Join our Ambassador Group).

6. Rinse and Repeat.







Via Jakarta Web Developer
Martin (Marty) Smith's insight:

add your insight...



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Time To Go Pageless? 8 Reasons Why Pageless Design is Future of Web Design

Time To Go Pageless? 8 Reasons Why Pageless Design is Future of Web Design | Must Design | Scoop.it

Pageless design frees websites from the outdated conventions of print design and fully utilizes the digital platform they’re built on. 

8 Compelling Reasons Why "Pageless' Web Design Wins (in the end):


* Tells a better story.

* Easier to "digest" or understand what to do.

* Emotionally more powerful.

* Higher Conversion Rates!!!
* Makes updating faster & easier.

* Lowers BOUNCE & encourages sharing.

* Looks great on all devices (mobile included).

* Lower cost to develop.

Marty Note
I confess to not being in love with the "infinite scroll" just yet. One modification we worked out for @Curagami, our Startup Factory funded startup, is to include a Call-To-Action at the top & Bottom.

CTAs help prepare the scroll. Remember "open book" tests? Putting a CTA on top of a waterfall of content helps prep a visitors mind. It "opens the book" for them. With this many impressive benefits I'm going to have to figure out how to start loving "pageless" design (lol).

I bet there are 5 (or so) similar modifications we can make to help us know how to create the paths and conversion we want by going "pageless".  

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Hot, Flat, Colorful: 33 Examples of Ultra-Hot Flat Web Design Trend

Hot, Flat, Colorful: 33 Examples of Ultra-Hot Flat Web Design Trend | Must Design | Scoop.it
Currently, one of the biggest trends in the web design industry is the flat design style. In case you are not yet familiar with the term, flat design is essentially design without the drop shadows, gradients, and textures that have been common in web design for some time. Flat design uses solid colors and often typography figures prominently into the design. In this post we'll showcase 33 excellent examples of the flat web design trend. Hopefully they can provide some inspiration that can be put to use in your own work. Buffalo
Martin (Marty) Smith's insight:

Mobile is the secret driver of many of 2014's hottest web design trends. One of the hottest is flattening out web design. Small screens can't handle shading and three dimensionality as well as bigger screens, so flat is one of the HOTTEST web design trends as these 33 examples share. .

Alaina Duty's curator insight, September 25, 2015 1:45 PM

Here are some great examples of some bold, attention-grabbing color combinations incorporated in flat design.

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Prescient Mashable Web Design Predictions (2012) Coming TRUE! via @dtelepathy

Prescient Mashable Web Design Predictions (2012) Coming TRUE! via @dtelepathy | Must Design | Scoop.it

Marty Note
Wow, you don't get much more money than Chuck Longanecker's 2012 predictions for web design's almost immediate future. 

Chuck is CEO of Digital Telepathy and boy does he have a copious amount of telepathy based on just how TRUE each of these trends is turning out. Talk about hitting the NAIL directly on its head.

We all need to get into Chuck's head (lol) because understanding how our design tectonic plates are shifting doesn't get any better:

* Lean Design (YES).
* Animation and more sophisticated HTML5 party tricks (YES).
* Less is More (YES).
* Multi-screen, multi-platform (YES!).

Great stuff every web designer and Internet marketer should walk and talk.  

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Web Design: 20 Hottest 2014 Trends [+ Scenttrail Take On Each]

Web Design: 20 Hottest 2014 Trends [+ Scenttrail Take On Each] | Must Design | Scoop.it

2014 We Design Trends

1. Grid Layouts - Agree & Is Good!
Yes visual marketing + pinterest + mobile is making the grid ubiquitous. I created a Mondrian grid in 1999 when we launched FoundObjects.com (not gone sadly). Grids help share MORE information faster and in the same space than any other design element.

2. Image Captions - Agree and is GREAT
The area immediately under an image is HOT. Everyone looks there but few designers use captions to reinforce or explain the image. Paying more attention to keywords under images is a great idea.

3. Extended Form Elements with JQuery - Don't Know? Does anyone?
Can't comment on this trend as it is new to me and I don't program so its potential benefits are fuzzy at the moment.

4. Deeply Focused Landing Pages thanks to Mobile - Agree & Is Cool
Don't understand this trend except enough to say COOL and WANT ONE.

5. HTML5 Video Players - Agree and GLAD
Don't play your videos on YouTube only since you just make the rich get richer. Figuring out how to play videos "in your stack" is important and having your own HTML5 player is cool.

6. 3D vs. 7. Flat Design - I come down on Flat Design as the winner due to mobile.

8. Personal Portraits - Agree and Like

9. SVG Vector sweeps web as browser support escalates. Agree & Glad.

10. Fonts get cool thanks to server advance - cool and like but not a religion or anything lol.

11. Lazy Loading Animations - cool and can think of several uses.

12. Customized Image Galleries - cool and we need.

13. Mega Navigation Menus - Don't know but don't like idea, seems confusing where confusion can really hurt.

14. Expanding Search Bars - cool and will use.

15. Featured Detail List - LIKE and is cool and new to me.

16. Mobile First Design - Agree and am doing my first now with CrowdFunde.

17. HTML5 Canvas - cool and new to me.

18, Pixel Sprites and Browser Games - New to me but COOL!

19. Quick Registration via social - AGREE!

20, CSS3 Keyframe Animation - Cool, want one.


Monica S Mcfeeters's curator insight, February 22, 2014 10:05 AM

Here are some current WEB designing programs.

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BIG Simple Visual Storytelling In Motion Creating Lean Design Movement & Inspiration

BIG Simple Visual Storytelling In Motion Creating Lean Design Movement & Inspiration | Must Design | Scoop.it
Charlotte website design and marketing firm Fame Foundry is a trustcasting agency dedicated to helping businesses grow.
Martin (Marty) Smith's insight:

Great post here may include in Lean Design book we are putting together. Can't afford to print al those beautiful pictures though, so be sure to read/look at these great inspiring examples.

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Ghost Buttons & 9 Other Cool Web Design Trends In 2015 via @elegantthemes

Ghost Buttons & 9 Other Cool Web Design Trends In 2015 via @elegantthemes | Must Design | Scoop.it

Ten Web Trends To Look For In 2015


  1. Responsive Wins.
  2. Ghost Buttons (made with Divi). 
  3. Emphasis on Type.
  4. Large & Beautiful Backgrounds.
  5. Scrolling BEATS Clicking.
  6. Card Design Gets Better.
  7. Flat Design morphs into Material Design.
  8. Microiterations.
  9. Interactive Storytelling.
  10. Personalized UX.


Martin (Marty) Smith's insight:

Cool list from Elegant Themes and they should know since missing a "must have" new feature means no one buys your themes. My faves are Ghost Buttons and Interactive Storytelling. Heck if any 3 of these happen as described 2015 is going to be a breakthrough web design year.

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Future of Storytelling Online? Convergence & Mashups as Illustrated By Unknown Spring

Future of Storytelling Online? Convergence & Mashups as Illustrated By Unknown Spring | Must Design | Scoop.it

Unknown Spring

In March 2011 Jake Price, a freelance producer for the BBC, journeyed to Tohoku, Japan to document the devastation left in the wake of the Pacific tsunami.


The  result of his trip is evident in his powerful and beautiful immersive web documentary, "Unknown Spring," which was awarded the World Press Photo Multimedia Awards...'



Via siobhan-o-flynn
Martin (Marty) Smith's insight:

Agree with the @Art Jones note. The mashup of many channels into an immersive environment as illustrated by Unknown Spring is a fascinating and a sign of things to come. The execution on my mac was a tad bumpy, but the convergence of media, narration, navigation, image and "hero's journey" storytelling is powerful.

Here is the link to the Unknown Spring site:
http://www.unknownspring.com


Article about the "new" convergence storytelling:
http://www.indiewire.com/article/whats-the-future-of-storytelling-unknown-spring-provides-some-answers-20140927

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Beauty, Data Visualization & Web Design's Future - TED Video w/ David McCandless

View full lesson: http://ed.ted.com/lessons/david-mccandless-the-beauty-of-data-visualization David McCandless turns complex data sets, like worldwide milita...


Marty's Take On Web Design & Data Visualization
Had an interesting conversation with Curagami ( http://www.Curagami.com ) co-founder Phil Buckley at lunch yesterday. We were discussing my attempt to change the CSS on the Hack Headphones Shopify store I'm creating. 

I shared how I found a post on how to change the buy button. I wanted a bigger button. The problem was the post with the answer must have been 2 or more iterations behind the theme I'm using.

The change moved slightly unintelligible java to completely unintelligible code (at least for me). Where once there was a "height" variable now there were nested variables.

Welcome to the future of web design.

If a company with more Ph.Ds than almost anyone, Google, decides to float their index creating a responsive float that seems to wrap search results around searchers like a blanket WHY don't we lucky few Internet marketers realize that's the planet we are all in transit to?

The New Web Designer
Once a "website" becomes a series of interlocking "IF" "THEN" statements "designing" a website becomes an exercise in data visualization.  

Design in a variable world is different as this great data visualization TED video shares (stay with it as the visual candy gets better in the middle).  The skills need to be this "new designer" include but are not limited to:

* Spatial reasoning and intelligence.

* Ability to read and translate metrics into meaningful images (i.e. data visualization).
* Enough Javascript to choke a horse.

* Even more CSS as everything is floating in a variable galaxy.
* Understanding how variables and results should influence design, color, layout in order to increase engagement and conversion.

If this sounds like the silos between design, code, marketing, research, sales and customer service are coming down fast we agree.  

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RETHINK Web Design: Unusual Web Navigations Inspire | AWWWARDS

RETHINK Web Design: Unusual Web Navigations Inspire | AWWWARDS | Must Design | Scoop.it
Beautiful Unusual Navigation Designs for Inspiration. Selection of Awwwards websites with a strong presence of unusual navigation. An effective navigation design is crucial for a website
Martin (Marty) Smith's insight:

Navigation feels old and moldy. There are few things MORE critical than navigation. We've moved from left nav sitting firmly in the "golden triangle" to horizontal top navigation.

Neither of these options inspire and both are feeling long in the tooth and stupid. The social / mobile web requires a RETHINK about navigation. Can we find ways to make very page a homepage?

Can navigation be more relevant and less middle of the road boring? Here are some navigation examples from AWWWARDS.com that don't solve the problem...yet. But the dialogue helps begin the process of reducing our dependency on static, boring, "has-been" ideas like left or horizontal nav.

Are you as surprised that navigation hasn't been on the "top changes" list for web design in 2014? Has to be on our 2015 list because every current option is BAD and getting worse.

BOUTELOUP Jean-Paul's curator insight, June 27, 2014 2:21 AM

Merci ! il est bon de repenser aussi le webdesign pour une nouvelle expérience utilisateur

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"Snowfall" Interative Web Design Storytelling 20 Examples | Web Directions

"Snowfall"  Interative Web Design Storytelling 20 Examples | Web Directions | Must Design | Scoop.it
Yesterday an article on Medium, Snowfallen, caught my eye. It's about a technique for presenting longform writing online, by embellishing it with integrated
Martin (Marty) Smith's insight:

Not sure how I feel about "snowfall" design. My favorite is the Buzzfeed History of Pong. My concerns are:

* Gets boring to scroll that much.
* Pagespread - is it better SEO to have a single long page or many pages?

The issue of pagespread is tricky. The new Google cherishings engagement and long pages create longer engagement assuming people don't click off.

But Google also likes pagespread (more pages about a topic with social shares and links confirming their importance). I don't know the RIGHT answer her since each approach - long pages or many pages - have distinct SEO benefits.

I find the experience of that long page offputting and wonder how snowfall will play on mobile devices. Mobile may be easier because of the swipe.

In fact, snowfall design may have its roots in mobile (sure feels that way). Whether your website should be 100% snowfall designed is above my pay grade (lol). M  

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18 Pivotal 2014 Web Design Trends [+ Scenttrail take]

18 Pivotal 2014 Web Design Trends [+ Scenttrail take] | Must Design | Scoop.it

What web design trends do you think we'll see in 2014? I'm betting on more simplicity, more cleanliness, and more focus on smaller screen sizes, among other things.

Marty Note

1. Flat UI - AGREE and general agreement.2. 'Mobile first' - AGREE! & trying to wrestle that pig to ground now with CrowdFunde.3. Yet more scrolling - Agree and coming from mobile too.

4. More HTML5 goodness - Agree.

5. More HTML5 badness - Yes goes hand-in-hand with #4

6. Micro UX - New to me, can't judge yet.

7. Less text - Agree we are moving to the visual web and lean content (more infographics, arresting images and graphics less text)


.8. Minimalist navigation - Agree and this is coming from MOBILE (working CrowdFunde's "mobile first" design right now and navigation is expensive in mobile.


9. CSS replaces images - Agree CSS Canvas is going to make many images needless weight on the page.


10. Video / moving backgrounds - AGREE!


11. Richer content experiences - Agree especially video.


12. Making the most of one page - Agree, but don't agree with single page sites (we aren't there yet).


13. Varied typography - Agree there is a lot happening on the server side with type.


14. Monochromatic design - New to me, but more likely than


15. Hypercolour - Not Sure color is easy to do BAD online and more color can make a mess.


16. Cards / tiles - Fascinating and new to me, read why cards are future of the web

http://insideintercom.io/why-cards-are-the-future-of-the-web/


17. Bigger, better imagery (Agree, cloud caching and CDNs making this possible).


18. Fixed position content / navigation - Agree as social widgets already doing this

Tyler Richendollar's curator insight, March 6, 2014 10:38 AM

Some seriously great design ideas and trends for 2014 and forward.  Really a solid summary of what the web looks like today, and will evolve through. 

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25 Examples of Flat Design Inspire | Vandelay Design

25 Examples of Flat Design Inspire | Vandelay Design | Must Design | Scoop.it

It almost seems that this year flat designs have taken over the world of graphic design by force, but especially in the arena of mobile apps with the first industry-shaking flat design being for the iPhone5. Reality is that flat design has been around longer than the emergence of the iPhone5, but of course it was Apple that helped to bring such cross-industry awareness to the design style. 

Martin (Marty) Smith's insight:

I was wrestling with why we are suddenly awash in "flat design". My first thought was flat design is more lean, easier to figure out where to go and what do do. Nope.

Flat design is upon us because of mobile as this excellent post and 25 examples shares flat transfers beautifully between desktop and mobile. Flat is the new black, so wear it well and find inspiration in these 25 examples.

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