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Scoop.it!
Made to Stick explains why some ideas become popular while others wither and die. What makes ideas ‘stick’ in the mind, and how to make them work for you. 
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Scoop.it!
Unknown Spring In March 2011 Jake Price, a freelance producer for the BBC, journeyed to Tohoku, Japan to document the devastation left in the wake of the Pacific tsunami. The result of his trip is evident in his powerful and beautiful immersive web documentary, "Unknown Spring," which was awarded the World Press Photo Multimedia Awards...' Via siobhan-o-flynn
Martin (Marty) Smith's insight:
Agree with the @Art Jones note. The mashup of many channels into an immersive environment as illustrated by Unknown Spring is a fascinating and a sign of things to come. The execution on my mac was a tad bumpy, but the convergence of media, narration, navigation, image and "hero's journey" storytelling is powerful.
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Love how James builds on ideas from the Heath brothers (Made To Stick = one of my favorite books). Stories are how we transfer emotion AND facts. What is that old Indian saying:
"Tell me a fact, and I’ll learn. Tell me a truth, and I’ll believe, but tell me a story and it will live in my heart forever. "