Must Design

5 Super Secret Marketing Trends
One of the "Super Secret" Marketing Trends we see for 2016 is Nowism. As defined brilliantly in a TED Talk by Joi Ito (embedded in the post) Nowist plan less and react more. Nowist look to the web to provide the collaborative means to react to what is happening now.

Nowism brings several important design considerations including:

* Incorporation of Social Media Feeds

* More space for Content Curation 

* More flexibility and less rigid and static boxes

* More movement and change throughout a site

When something BIG happens and a web design looks and feels the same the sit steps away from the now. One of http://www.Moon-Audio.com major partners is about to launch an earth shatteing new product. 

Moon's site needs to have the ability to curate, create and spin content about this innovation fast and furious. The more your content marketing and website live in the now the stronger its relationship with your customers.

See the other 4 Super Secret Marketing Trends for 2016 here:

http://www.curagami.com/5-super-secret-marketing-trends/?v=7516fd43adaa 

We're boiling down 13 of the most prominent web design trends emerging in 2015. Will they change your understanding of a "modern website"? You be the judge.

Marty (@Scenttrail) Notes:

1. Make it big (Agree but not as easy to do well as they make it look).

2. The multimedia experience (agree and same as #1)

3. The Parallax effect mutations (Horizontal Scrolling) Agree

4. Animated storybook (Agree and cool).

5. Flat design (agree & effect of mobile)

6. No more boxes (Agree and YES!).

7. Tiles (Pinterest effect and agree).

8. Navigation widgets (Agree!)

9. Integrating Google maps (Agree where appropriate).

10. Mashup interfaces (AGREE grab those APIs :).

11. Minimize (Seems to contradict #1, but agree).

12. World Wide Wait (speed is going to be KEY).

13. Designer automation (Agree, can do a lot with templates now).

In this post we will try to review the current status of web design scene and predict some trends for 2015.

Marty Note
Great summary of some "new to me" trends for next year such as video backgrounds and rise of website generators (still looking for a really good one of these, most suck).

Hope the stock photography and personal branding predictions come true.

Web Design
Cha Cha Changes are ahead for web design. Our social / mobile / connected world is blowing up our wireframes. and that's a good thing.

Mobify is a mobile e-commerce optimization platform used by leading online retailers to deliver exceptional responsive shopping experiences.

Pageless design frees websites from the outdated conventions of print design and fully utilizes the digital platform they’re built on. 

8 Compelling Reasons Why "Pageless' Web Design Wins (in the end):

* Tells a better story.

* Easier to "digest" or understand what to do.

* Emotionally more powerful.

* Higher Conversion Rates!!!
* Makes updating faster & easier.

* Lowers BOUNCE & encourages sharing.

* Looks great on all devices (mobile included).

* Lower cost to develop.

Marty Note
I confess to not being in love with the "infinite scroll" just yet. One modification we worked out for @Curagami, our Startup Factory funded startup, is to include a Call-To-Action at the top & Bottom.

CTAs help prepare the scroll. Remember "open book" tests? Putting a CTA on top of a waterfall of content helps prep a visitors mind. It "opens the book" for them. With this many impressive benefits I'm going to have to figure out how to start loving "pageless" design (lol).

I bet there are 5 (or so) similar modifications we can make to help us know how to create the paths and conversion we want by going "pageless".  

What are two of the coolest colors in web site design? And do you think we've assembled a collection for you that will knock your socks off? Take a peek >>

2014 Web Design Trends - Marty Note
Not a secret we are seeing flatter more responsive design in 2014, but I liked the format of the way Script Tutorials explained each trend with examples and wireframes.

2 of these ideas, Video Backgrounds and Interactive Infographics could be huge. Video backgrounds was a new idea to me even halfway through the year.

Flat web design has been a huge topic in the web, even Apple is adopting flat web design style and you need to make sure you upgrade your site too!

Smart Web Design Trends Post
@jowitaziobro taught our team some important ideas about what's next in #webdesign this morning. She states her goal as digging deeper than the usual suspects in web trends and she succeeds. Here are her 7 What's Next in Web Design Trends:

1. Gestures are the new clicks.

2. The "Fold" is dead (longer swipe-y pages see #1).

3. Websites are quicker users too (so lack of speed kills).

4. Pixel is dead (we used to limit our image sizes and "weight" with the web's advanced caching and Content Delivery Networks no need for such limitations anymore).

5. Animation is back (and about to be in a big way).

6. Components and frameworks are the new design and programming (need to reread and think on this one some).

7.  Social Media is dead long live "direct" email. 

Great post for a Monday. Hell great post for any day. Well done Jowita. Rock on. Marty  

Updated! Some of the web's smartest thinkers reveal what they believe will transform the web.

Summary & Marty Notes

1. Huge Background Images (Agree, but hard to do well in responsive design).
2. Card Based Design (Agree and need to know more about this since cards = responsive and responsive i.e. platform agnostic is the way to go now).
3. Digital First Branding (Agree and this will be a big shift for many who think of their websites as additions not the MAIN THING).

4. Open Data (Need to know more about this).
5. Responsive Design...Evolved (Agree, Agree, Agree).
6. Privacy (not sure about this one, think that ship has sailed).
7. Isomorphic Java Script (Need to know more about this).
8. Iteration (Agree, we will make MVPs, ship them and then watch and improve them).
9. Vibrant Design (not sure about this one, the example made my eyes hurt).
10. Web Components & Adaptive Design (this is Internet of Things and I agree).

This time last year I made 7 predictions for web design in 2014, with mixed results (I’m looking at you SVG). This year, I’ve sought out 10 web design trends you'll actually see:

1. Lettering
2. Goodbye to IE
3. Micro-design
4. The Internet of no thing
5. Mobile video
6. The decline of framework dominance
7. The beginning of the end for the old guard
8. Art direction
9. Pooled analytics
10. SVG will (finally) take off

Design Is Revolutionary
Don't have to be Steve Jobs to know design is revolutionary. Our Web Design Revolution feed on Scoop.it is one of our favorites. We love THINKING visual because most of us (save one poor CTO) are marketing geeks who visualize in our sleep.

If you visualize in your sleep consider contributing a Scoop or two or three to The Web Design Revolution in 2015. Several easy ways to contribute:

1. If you are on @Scoop.ituse the Suggest Feature. We appreciate all the great suggestions we've already received and promise a new focus on collaboration in 2015.

2. If you aren't on Scoop.it you are missing one of the best "do less, get more" tools we know, but you can still contribute ideas for stories we should include by:

email: martin(at)Curagami.com

Twitter: @Curagami

Call For Help NOW
Right now we are interested in creating a year-end mashup of all the web design predictions for 2015. If you have a favorite prognosticator and they write about what they think is going to happen in web design next year send us the link and we will mash your contribution up into a summary with early views going to contributors.

Thanks for a great year and hope you will contribute to The Revolution in 2015.

Ten Web Trends To Look For In 2015

1. Responsive Wins.
2. Ghost Buttons (made with Divi). 
3. Emphasis on Type.
4. Large & Beautiful Backgrounds.
5. Scrolling BEATS Clicking.
6. Card Design Gets Better.
7. Flat Design morphs into Material Design.
8. Microiterations.
9. Interactive Storytelling.
10. Personalized UX.

An updated look at the hottest best web design trends of 2014 including a showcase of modern web design inspiration.

Marty Note
This @justcreative post hit many nails on the head when it was initially published and Jacob's update of Helga Moreno's post doesn't disappoint either. Things I REALLY agree with:

See Less of (PLEASE):

* Stock photography (no photos? ASK your employees / followers for help but please no more Stepford people in pics on websites).
* Flash (has killed more #seo and sites than you can shake a stick at and fact it is still alive is amazing).
* Capcha - spam sucks but so do capcha forms.

More of PLEASE:

* Content First (implied in Responsive or Mobile First Design is a new way of thinking about, tagging and presenting content).
* Interactive Exploring (BIG AGREEMENT see my post about Time is Money Online https://plus.google.com/+MartinWSmith/posts/RdjAjWoJTHw and tag this next to #gamification).
* Arresting pictures and Video (YES, your great content will be ignored or under-shared UNLESS it is paired with strong visual hooks and supports).

Great post by Helga for Just Creative and so TRUE to our experience of web dev in 2014 for leading ecommerce clients such as Moon Audio.com.

Like the World Wide Web itself, the world of website design is constantly in flux as technologies change and design standards evolve. What worked in 2013 may

Beautiful Unusual Navigation Designs for Inspiration. Selection of Awwwards websites with a strong presence of unusual navigation. An effective navigation design is crucial for a website

A common misconception is that black is thought of as a color in the same way that red, blue, purple or even green are. In actual fact, black is the complete absence of all color...

Fantastic CSS3 Website Designs for Inspiration. Selection of Awwwards winning CSS3 websites. CSS3 is a powerful tool for web designers to enhance the appearance of a website.