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Reaching Millennials - Mobile Marketing Trends You Need To Know To via Smashing Magazine 

Reaching Millennials - Mobile Marketing Trends You Need To Know To via Smashing Magazine  | Must Design | Scoop.it
From www.smashingmagazine.com - June 27, 2017 9:28 AM

Mobile Marketing Tips
This is a MUST READ post if you're a marketer trying to understand how mobile is changing...well everything. Shorter, sharper, and seamless is our quick summary. Shorter and more VIDEO-centric because who reads anymore. 

Sharper because the phone is flatter, less able to share nuance and variations. Simplify, simplify and simplify some more is a good way to think about "mobile first" re-design. 

Finally, the opening point about how mobile and LIFE merge for millennials is worth reading several times. A life that isn't on a millennials smartphone has no validation. It simply doesn't exist. 

Martin (Marty) Smith's insight:

The key to reaching millennials and everyone else these days is that smooth, beautiful device in your hand. Smartphones rule and here are a few mobile trends you need to know. 

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Ready for Mobile? Comprehensive List of Testing Tools

Ready for Mobile? Comprehensive List of Testing Tools | Must Design | Scoop.it
From webdesignpool.com - December 28, 2014 9:11 AM
Mobile responsive design tools for testing your website or apps before it goes live. You'll find both FREE and paid solutions.
Martin (Marty) Smith's insight:

This post is important and valuable on two fronts. First we all need to start thinking MOBILE FIRST and that is a very different way to think. Second the great list of new to me tools is worth a scan and test.

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How Responsive Web Design Works [Infographic]

How Responsive Web Design Works [Infographic] | Must Design | Scoop.it
From blog.hubspot.com - October 4, 2014 1:18 PM
This infographic illustrates what responsive web design is, how it works, and why you should make the switch.
Martin (Marty) Smith's insight:

Responsive Web Design 
Here is an email I wrote to a friend this morning about responsive:

NO ONE understands mobile seo btw (lol). Not a huge leap to think that what makes a site responsive could also confuse the spider. Could also HELP the spider since the re-imagining of the information architecture should do things like:


* Move from novels to linked snippets. 
* Rely on tags (tags are about to be HUGE because they create new dimensions into the data). 
* Can open a site's content for social (reduce distance between THEM [customers] and US [site creators / managers]).
* Create clear meta data (goes with connected snippets). 

That last bullet puts stress on current database thinking and tech. With this many windows into the same data a developer must know about how to cononicalize a URL (or the dupe penalties will be crushing). Responsive websites become an evolving puzzle. As new pieces get created they must fit the existing framework or blow the whole thing up. 

That said, I don't see any way BUT thinking mobile first from here on out. In the end that is going to be a good thing for all of us, but transitioning is a bear :). Marty 

 

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Tony Guzman's curator insight, October 6, 2014 11:28 AM

This infographic describes what responsive website design is and how to best accomplish it.
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Voice Search Is The New SEO As World Keeps Coming Up Schema via Search Engine Watch

Voice Search Is The New SEO As World Keeps Coming Up Schema via Search Engine Watch | Must Design | Scoop.it
From searchenginewatch.com - February 14, 2016 11:21 PM

Voice Search = Next Big Thing
As of 2014 we know 55% of teens and 41% of adults use voice search on a daily basis. Now with virtual assistants like Siri, Alexa and voice recognition. 

Marty Note:
The way you get your content into their voice box is all about how you structure DATA. This post gives a great overview of schema and how to use it to win hearts, minds and loyalty as Siri shows your stuff instead of theirs.  

Might want to sprinkle a little predictive analytics and  AI-like branching too. Read this post and understand the new SEO. 

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The Hottest Web Design Trends of 2014: Updated | JUST™ Creative

The Hottest Web Design Trends of 2014: Updated | JUST™ Creative | Must Design | Scoop.it
From justcreative.com - October 28, 2014 3:02 PM

An updated look at the hottest best web design trends of 2014 including a showcase of modern web design inspiration.

Marty Note
This @justcreative post hit many nails on the head when it was initially published and Jacob's update of Helga Moreno's post doesn't disappoint either. Things I REALLY agree with:

See Less of (PLEASE):

* Stock photography (no photos? ASK your employees / followers for help but please no more Stepford people in pics on websites).
* Flash (has killed more #seo and sites than you can shake a stick at and fact it is still alive is amazing).
* Capcha - spam sucks but so do capcha forms.

More of PLEASE:

* Content First (implied in Responsive or Mobile First Design is a new way of thinking about, tagging and presenting content).
* Interactive Exploring (BIG AGREEMENT see my post about Time is Money Online https://plus.google.com/+MartinWSmith/posts/RdjAjWoJTHw and tag this next to #gamification).
* Arresting pictures and Video (YES, your great content will be ignored or under-shared UNLESS it is paired with strong visual hooks and supports).

Great post by Helga for Just Creative and so TRUE to our experience of web dev in 2014 for leading ecommerce clients such as Moon Audio.com.

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Why The Bauhaus Is Our House As Web Design Moves Into The Future

From www.slideshare.net - April 16, 2014 8:14 PM

The Bauhaus ethic applied principles such as "honesty of construction", "truth to ma...

Martin (Marty) Smith's insight:

Great work by Simon Collision (@Colly). Picks up for me on slide 17.

1. Acknowledge the machine.

2. Standardize production.

3. Experiment and synthesize. 

4. Form follows function.

5. Economy and simplicity.

Those values drove designers at the Bauhaus to create a new approach. How will those values influence our web design going forward?

1. Honesty of construction truth to materials.

2. Develop systems.

3. Holistic web design approach (slide 32 what's golden important). .

4. Mass production and individual expression.

5. Adapt and respond to an evolving world.


Here are points I would make about how Bauhaus values will play an important role in what is next online:

* The machine is increasingly SOCIAL and MOBILE.

* Smart Phones & Apps gamify routine (boring) tasks.

* Holistic design will increasingly mean Mobile Fist design.

* We are all in the community building business (whether we know it or not) & community creates mass production OUT OF individual expression.
* Our adaptations will be social & mobile, gamified & curated.

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