Get Started for FREE
Sign up with Facebook Sign up with X
I don't have a Facebook or a X account
 Your new post is loading...
Your new post is loading...
Scoop.it!
Leading companies know that the future depends on the capabilities, functions, channels, and insights they can tap by working with others. Via Eric_Determined / Eric Silverstein 
|
Scoop.it!
This a timely and important piece from Mark Schaefer of {grow} in which he touches upon several issues which confront all of us who are trying to keep our heads above water in the ever-evolving world of Social Media.
To quote: "Not only do the platforms shift every day, the rules of engagement change constantly, too. Can anybody keep up with the real (and rumored) changes just to Facebook's EdgeRank formula? What we considered best practices six months ago are passé today. Social media is overwhelming, especially when there is pressure to master every new platform that comes along How do you keep up?."
Remember:
** Platforms may change but marketing fundamentals remain the same
** Absolutely nobody can navigate this changing world alone as there are too many facets to it, so form a mutually beneficial support group.
** There's too much informationfor any one person to keep on top of all of it, so pick a main focus and try really hard to keep mainly to that.
** Know your audience and go where you will find them. This might mean giving up on one of the major platforms. Swallow hard and do it!
** The more successful you become and the more your reach grows, the less time you will have to engage one-on-one with people. Don't let yourself feel guilty about this as it is inevitable.
** Go to a trusted source for information but be warned: Such a place may not (yet) exist.
Curated by Jan Gordon covering "Curation, Social Business and Beyond"
See article here: [http://bit.ly/VcYLb]
Via janlgordon, Beth Kanter
|
"Both B2C and B2B companies are in an arms race to develop innovative user experiences, expand distribution, and capture new sources of monetization. Digital leaders are discovering that their future depends not just on what their own companies can do, but on the capabilities, functions, channels, and insights they can tap by partnering with others."
Do you agree?
Rule 1. Never innovate alone.
Rule 2. Understand that no single company has a lock on user preferences.
Rule 3. Focus first on a great user experience, not the value exchange.
Rule 4. Strike the right balance between scale and customization.
Rule 5. Treat your partnership like your business.
Is your company open to partnership?