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Content Marketing is the New SEO. Having a Content Marketing strategy for your online business is key to online success in 2013. However, Content Marketing should be done correctly by following certain guidelines. Take a look at this infographic which shows the Do’s and Dont’s of Content Marketing. Via Lauren Moss 
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How do you decide what to write about? Does your blog have a content plan? Do your social media posts have some structure and relationship to your blog posts or your other marketing programs?
If your answer to any of these questions is “no,” you are likely missing opportunities to extend the reach of your marketing, to reinforce other promotions and activities, and to encourage your audience to make connections to your website, your blog, and other content you are producing. Effective social media marketing strategies need a powerful content plan.... Via Jeff Domansky
Jeff Domansky's curator insight,
April 18, 2013 1:34 PM
This grid is helpful tool to make your content marketing more effective.
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If you're serious about your content marketing strategy, you need content marketing software. An overview and tips to build your toolbox....
...In this blog post let’s take a look at some of the main types of content marketing software, especially in a B2B marketing perspective, although consumer brands can benefit as well. Do you need content marketing software? The answer is very easy: if you want to do it well and have a single customer view that enables you to better reach and convince your customers before, during and after the buy, you’ll certainly need one that integrates with other platforms.... Via Jeff Domansky
Jeff Domansky's curator insight,
April 7, 2013 5:39 PM
In-depth look at how to evaluate a content marketing software/platform. Of course, you can do it yourself at the start.
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Why is it that some content generates ROI and some content generates rolled eyes? Well, that’s precisely the question, isn’t it?
...Great branded content does three things well: 1. Serves the audience 2. Is culturally relevant 3. Serves the brand Via Jeff Domansky
Jeff Domansky's curator insight,
April 7, 2013 4:48 PM
Great quote about content: " Be useful, be interesting, or be ignored."
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We just released an infographic about the rise of content curation as a content marketing tactic. Via JordiCartes, massimo facchinetti
Gust MEES's curator insight,
January 21, 2013 9:00 PM
Great infographic...
Learn more about curation here:
- http://www.scoop.it/t/21st-century-learning-and-teaching?q=Curation
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![The Digital Marketing Trio Of 2013 [Infographic] | Digital Collaboration and the 21st C. | Scoop.it](https://img.scoop.it/EtLJxAuiaky8HblTjaAYozl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Digital marketing has become one of the most focused on streams of marketing in the last few years. Three of the biggest digital marketing issues include social network marketing, mobile, SMS marketing, and content marketing. Here’s a brief look at each: Social Network MarketingAs a marketing, you can rely on social media to connect, engage, and build relationships with current and potential customers. Mobile / SMS MarketingMobile marketing is a term that covers several different methods of marketing through mobile devices. Mobile marketing can take several different shapes but one of the most popular is SMS marketing. Content MarketingContent marketing is the development of interesting and helpful materials to engage customers and clients. Examples of content can be blogs, infographics, online tools, YouTube videos etc.
This infographic displays some eye-opening statistics about these 3 digital marketing streams and might get you thinking more about including these streams into your marketing mix. Via Lauren Moss
Ennio Martignago's curator insight,
August 29, 2013 3:01 AM
Sociale, Mobile e… Contenuti (!!!). Il terzetto di punta dell'anno in corso (e ml'olio solo di questo) 
Ubleam's curator insight,
August 29, 2013 3:47 AM
So do you use the smart logo : http://pinterest.com/ubleam/
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Flipboard is a personal magazine made up of the things you care about most. Recently, it surpassed 50 million readers and released a new feature that allows users to create their own magazines. Readers can now collect and curate the web pages they like into these magazines on Flipboard.
Since the new edition of Flipboard was announced several weeks ago, an additional 3 million readers have joined (for a total of 53 million currently). Also, more than 500,000 magazines have been created since too, given this great new way to curate content for mobile devices. In fact, there are over 6 billion pages flipped per month! More than 50% of Flipboard 2.0 users are reading magazines every day. 9am is the top time of the day for reading, while 7pm is the peak time for sharing. Some of the most popular magazines by publishers include The Esquire Interviews (by Esquire), Prefab Perfection (by Dwell), Women We Love (by Esquire), and The Beatles (by Rolling Stone). Using Flipboard is a truly an amazing experience and the site could be looking at exponential growth in the years to come as mobile devices completely take over! Via Jeff Domansky
Jeff Domansky's curator insight,
April 14, 2013 1:53 PM
The awesome Flipboard app is showcased in this infographic. 
Constance Jones Collier's curator insight,
July 17, 2013 8:51 PM
compelling reason to for content curation it brands you .
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In 2013 more than ever, content will be king. According to Doug Kessler, Creative Director and Co-Founder of Velocity Partners, it’s “tipping this year because it works. Content is the engine of search, social, outbound and Web marketing.” So with that in mind, what are you doing to jump on the content train?
To help you decide which content marketing methods are right for you, here’s a list of 15 types that work. Which will you use this year to build your business?... Via Jeff Domansky
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![Tina Fey's Improv Lesson In Content Marketing [VIDEO] Atlantic BT | Digital Collaboration and the 21st C. | Scoop.it](https://img.scoop.it/-C5owJ4zGKeAYCeOh6-NNzl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Tiny Fey's hilarious improv with James Lipton (video) shows how content marketing and Improv's rules have much in common like always start with agreement. Via Martin (Marty) Smith
Martin (Marty) Smith's curator insight,
April 2, 2013 11:15 PM
Fey's Masterclass In Content Marketing
Fun piece to write. I got to watch Tina Fey's too perfect example of every improv rule as she responds to Lipton's questions as Palin (too funny :). |
Jedes Spiel hat seine Regeln - auch Content Marketing. Hier eine nette Übersicht. Aber nie vergessen: Nichts ist in Stein gemeißelt, es gibt kaum eine Regel ohne Ausnahmen.
Content marketing basics for beginners.
get #leancontent. it's good for your stress and your company's growth.