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![Content Marketing's Definitive Formula [graphic] | Digital Collaboration and the 21st C. | Scoop.it](https://img.scoop.it/e6NgWhyGkLGqvTNtinWilTl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Content Marketing has been remarkably exposed over marketers’ activities the last couple of years. However, companies seem to struggle upon the development
Via Martin (Marty) Smith
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Rescooped by Susan Myburgh from Curation Revolution |
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Via Martin (Marty) Smith
"Struggle upon the development" is a TRUE statement. Nice graphic here that describes what quickly becomes an intuitive process.
I think the most important step in this formula is the one most often ignored:
Step 2. Determine Objectives.