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Location, location, location, the real estate cliché, has additional meaning in terms of devices, computers, smartphones and tablets. Like place, one of the 4Ps of marketing, your business’s findability influences the prospects and buyers you can reach. When it comes to small business, your target audience must be able to find you regardless of the device(s) they use. You must think mobile and local! 5 Mobile marketing research insights for small business...
Via Jeff Domansky
Heidi Cohen shares actionable tips to help you get more out of your mobile marketing strategies.
Having a responsive website, one that can detect what kind of device your site is being viewed on, is critical to this. More and more people are not using desktop PCs but are using mobile devices.