Digital Delights - Avatars, Virtual Worlds, Gamification

"A digital project in form and content, Avatar Secrets explores the complexities of human connection in the wired world, examining the evolving nature of community, relationships, empathy and interdependence in the real world, and in the digital frontier.

Avatar Secrets chronicles director Ramona Pringle’s personal journey across borders and bandwidths in search of love, meaning and community in the 21st century. As she tumbles down the rabbit hole of the digital realm and ventures into massive online game worlds, Ramona discovers an idea that changes her life, and the way she sees the world: We’re not addicted to technology, we’re addicted to each other – to love, empathy, camaraderie, compassion.

By identifying the true allure of the digital world, Ramona starts to uncover the deficits in the real world, and in turn, wisdom about how we can personally, and perhaps, as a society reconnect and re-engage in real life in a more profound way. What are we missing? What are we looking and longing for? And how do we get what we need from our real – or hybrid – lives?

Developed for the iPad within a multi-layered 2.5D interface, Avatar Secrets combines cinematic live-action video footage, animated sequences, case studies, and interviews with some of the world’s leading minds in the digital conversation."