Digital Delights - Digital Tribes

The textual meme “You’re doing it wrong” has sprung from a zealousness to point out the laziness or irrationality of others’ purposely shared attempts at cooking, transportation, romance, and all else. It marks a dual sincerity: The accidental viewer sincerely believes the art image to be the sincere documentation of a poor attempt at functionality. The beauty in this misunderstanding is that, on the level of the image, when the accidental audience recirculates it, it fulfills the avant-garde ambition for art to be integrated with everyday life — only  now achieved through a kaleidoscopic twist in context. The flow of art back into everyday life through Tumblr marks a security flaw in what is often described as the “hermetically sealed” art world.