Digital Delights - Digital Tribes

If you think about the history of analytics in other business areas, the evolution looks like the chart below. When companies started industrializing their manufacturing, they eventually purchased ERP software and developed supply chain and financial analytics.

In the 1970s and 1980s companies started to industrialize their customer marketing and analysis, and we started to focus on "the market of one." This led to a tremendous explosion in CRM and sales analysis systems, which today has become a huge industry in customer segmentation and marketing analytics.

Now, given the global recession and talent imbalances in the world, companies are focusing on replacing their legacy HR systems to help apply analytics reasoning to HR and talent. As the chart shows, in each of these evolutions we started with reporting and core understanding and then moved to predictive analytics. This is what is happening in HR.