Digital Delights - Digital Tribes

The fact that specific social networks should become passe is hardly surprising. Social network sites like MySpace are a testament to how quickly a network can be abandoned and forgotten. There are also an ever increasing number of sites and mobile applications that allow sharing, leading to a corresponding decrease in time spent on any one platform. At the same time, social networks like Facebook and Twitter are trying to find ways of making money which has led to an increase in the amount of content that is pure advertising masquerading as shared content. This has recently been made worse with the announcement) by Facebook of a revamped news feed that will make the page look more like a personalised newspaper or magazine.