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Google announced today it will close its Google Reader service.Citing a declining number of users owing to the downturn in popularity of RSS (Really Simple Syndication) feeds, Google Reader – which offers…...
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Websites publish updates through lists called “feeds” using standardised protocols such as the RSS and Atom specifications.
RSS feeds allow viewers to keep up with websites without having to visit them at all – but this means a loss of page-views that are essential for generating the advertising turnover of the website owner.
Website owners were also unable to keep track of the people following them using RSS. Crucially, while RSS offered the ability to insert ads into the feed, it never became a viable revenue channel for the content owners.