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Companies are not created equal when it comes to social media maturity. In its latest research, Altimeter Group’s Charlene Li and Brian Solis uncovered a dist
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Scooped by Ana Cristina Pratas |
Scoop.it!
I like the analysis part, but not so much the normative organisational design part. I don't feel you can have general one-size-fits-all recipes for getting the most out of social media within business. Creativity, serendipity and innovation are crucial, but very hard to 'design' or plan.