Consumers, especially younger ones, are losing trust in paid influencers and looking instead to organic grassroots communities where their like-minded peers are sharing content and commentary about brands and products they actually love.
Whenever I run Zoomly’s ‘How to plan and prioritise’ workshop, as the group identifies their daily ‘time bandits’, meetings loom large. Typical comments are that they take too long and deliver too little. No wonder that people fiddle with their phones…Are they really an essential, valuable of getting things done? Or just a waste of... Read more
“Cities are ground zero for the demographic shift that is changing America and the world, and city leaders are just beginning to understand the promise of an engaged older population."
While we're not able to predict the future, yet, here are the ten most important job skills (plus a bonus one) every company will be looking for in 2020.
The influencer lifestyle can look amazing, but uncertain incomes, performative vulnerability and the hustle for sponsorship can take a toll. Meet the people who walked away.
From my perspective, social media influencers appear to be living the dream, however; this article provides insight on the struggles that influencers face (e.g., financial instability, vulnerability, etc.). Companies pay opinion leaders to endorse their products on social media because they are able to create content that engages their followers and influences their purchasing habits. Followers become emotionally attached to their favourite influencers and view them as a credible source for information. When an influencer is an authentic match with the organization, the influencer is able to create brand awareness within a company’s target market. When a trusted opinion leader posts about a brand, their followers will be more likely to trust the brand as well. Overall influencers are a crucial component of social media marketing today and should be shown more appreciation for what they do. Marketers who hire influencers to post about their brand on social media should read this article to become aware of the difficulties that influencers deal with everyday. (word count: 164)
Last week I wrote that The Future of Work is not The Gig Economy. No surprise really, but sometimes it has to be said. The breathless commentaries that get written and reported on by futurists and commentators alike leave you… well... ‘breathless’ and with little time to think about what is being said.
The changes remote work has introduced have happened so gradually you may not have noticed. But its growing popularity is remaking how we work, the tools we use to work, how we communicate at work, and even the hours we work. It’s also connected to population shifts from big cities to less populated areas, and it’s upending sectors of commercial real estate, both in terms of how spaces are designed and where they’re located.
The population is getting older and the welfare state can no longer keep up. After two months of talking to people in Britain about retirement, it’s clear that old age is an increasingly scary prospect.
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