Digital Delights - Digital Tribes

From my perspective, social media influencers appear to be living the dream, however; this article provides insight on the struggles that influencers face (e.g., financial instability, vulnerability, etc.). Companies pay opinion leaders to endorse their products on social media because they are able to create content that engages their followers and influences their purchasing habits. Followers become emotionally attached to their favourite influencers and view them as a credible source for information. When an influencer is an authentic match with the organization, the influencer is able to create brand awareness within a company’s target market. When a trusted opinion leader posts about a brand, their followers will be more likely to trust the brand as well. Overall influencers are a crucial component of social media marketing today and should be shown more appreciation for what they do. Marketers who hire influencers to post about their brand on social media should read this article to become aware of the difficulties that influencers deal with everyday. (word count: 164)