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Social media can be very exciting. For companies who are brave enough to embrace social media and integrate engagement within their communication and marketing strategies, the most daunting part is measuring its impact on the bottom line. 
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Webinars. Love ‘em or hate ‘em, chances are you’ve attended or presented one. Whether it’s to cut down on travel costs, or reach a truly global audience, the webinar is here ...
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Is your business creating buzz through social marketing? By definition, social technologies have the ability to facilitate and drive word-of-mouth marketing campaigns. Random House, Dell, and Einstein Bros. Bagels are three companies that have strategically employed social technologies and increased customer engagement
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Content curation is the art and science of finding and sharing quality content on a specific topic. Curation helps you build an audience. You then have a larger group of people with whom to share your own content, and who can spread the word.
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Google has been integrating social media into its search results long before Google+. User-generated content like product reviews and ratings have been affecting results (and clickthrough) for some time.
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Discover how these 50 activities will help you to deliver a more valuable intranet..
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Facebook will double its number of acquisitions from last year, focus on design, website reliability and roll out new mobile apps and services to ensure it remains the world's most ...
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The all out war between Digg and Reddit has cooled down for a while and while both the sites have made considerable progress from last year, for reasons unknown, their referral traffic has come down drastically.
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Video Every company talks about creativity. The idea is often an elusive aspect of business – “creative solutions to your business needs” or “driven by creativity” – but words mean nothing without proof to back them up.
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Marketers of most stripes know how important and powerful calls-to-action are. If you want someone to take a specific action, you have to actually ask them to take that specific action.
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Lindy Dreyer and Maddie Grant present their latest white paper on Social CRM and how to use it to get to the ROI of social media for associations.
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The 5 basic rules of calculating the value of a Facebook 'fan'
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Google has upgraded the +1 button with several new features, including the ability to directly share a webpage to Google+.
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Enterprise social networking platform Yammer is expanding the reach of its network today, launching Yammer Connect.
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The 7–year anniversary of this blog passed by without remark this summer, and — well, I want to remark on it. Ya can’t blame a fellow for pausing to look in the rear view mirror now and then. This blogging business is a slog.
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Ever since the debut of Google+, brands have been chomping at the bit to establish presences on what looks to be the search giant's first successful attempt at creating a social network to rival Facebook.
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How do you use Stumbleupon? The discovery engine is reportedly responsible for delivering more than half of all social media referral traffic in the U.S. -- even more than Facebook and Twitter. What does this mean and why should you care?
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Facebook community management: How to facilitate discussions, postings, moderation and respond to spam comments on your Facebook page.
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While having dinner with friends at Red Robin the other night, two of my friends both took their smart phones up to a Heinz ketchup bottle that sat in the basket of condiments at the center of our table.
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Facebook is already the largest photo site in the U.S., and now it is climbing up the charts for online video.
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Disruptive mobile payments company Square has pushed a number of new updates to its iPhone and iPad apps today and rolled out a redesigned and updated website. First, the apps are speedier and transaction speed has improved, says the company.
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No doubt, you've searched Google or Bing and found web pages that were clearly optimized in the name of SEO.
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This guest post is by Dan Zarella of of danzarrella.com. I find myself in the quantity of followers versus quality ...
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Proper communication is essential in marketing and using social media is one of the most tech savvy ways you can reach your consumers today. It is essential to portray your products well and accurately on social media as it is very often we see that because of communication failure or misinterpretation of a firms marketing efforts their product or efforts fail. Marketing communication is about getting the message about their product that they have conjured to their consumers accurately and in a timely manner. Social media is a very instant and fast way to reach your consumers but can backfire when communication breaks down.