'Google Wallet' in Digital Marketing Power

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Near field communication the next mobile boost?

From www.usatoday.com (via @peggito) - January 9, 2012 4:34 AM

You may not have heard of it, but near field communication (NFC) is the technology that major companies are betting will become a central part of every mobile phone user's life. Interested in digital wallets, gaming, or social media? You'll soon be acquainted with NFC — which could transform the way we shop, pay, save, and interact with other mobile device users and even with physical objects. NFC is the technology that enables smartphones and other devices to establish a radio connection by touching them together or coming within close proximity.

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20m Koreans to have NFC phones this year

From www.nfcworld.com (via @forum_SMSC) - January 6, 2012 3:49 AM

Five million Koreans already have an NFC phone, says mobile network operator KT and that number is expected to rise to 20m by the end of 2012. Payments for bus, subway and taxi fares are the most popular NFC applications. This post demonstrates why NFC phones will be everywhere within a few years.

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Starbucks China adds NFC to festive check-in campaign

From www.nfcworld.com - December 9, 2011 11:58 AM

The coffee giant is using NFC-enabled posters to promote a rewards campaign that will see everyone who checks in to Starbucks via social network Jiepang getting a voucher for a free drink upgrade — but only if a total of 30,000 check-ins is reached by the Christmas deadline.

This article demonstrates how fast NFC is growing globally. with big brands like Starbucks becoming the early adopters of this cool technology soon to be used by everyone.

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Google announces NFC-based Android Beam for sharing between phones (video)

From www.engadget.com (via @nipuna83) - January 6, 2012 8:17 AM

Google's already embraced NFC for mobile payments, and it's now ready to do some sharing as well. That comes in the form of the new Android Beam feature for Ice Cream Sandwich, which the company just announced at its joint event with Samsung in Hong Kong. Much like HP's ill-fated Touch-to-share functionality, it will let you simply tap two NFC-enabled devices together to share a piece of information. That will work with a range of apps and services in Android, including YouTube videos, contact information, maps, web pages, and even links to apps in the Android Market. Check out this great demo video.

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Is Google+ Armed For Mobile Marketing Conquest?

From www.business2community.com (via @1BristolGuide) - December 21, 2011 6:24 AM

Google+ has already unveiled and has garnered a positive reaction from business owners who have added their profiles to the new social networking site - indeed, many web users see Google+ as belonging to the Big Three social networks which also includes Facebook and Twitter.

Social networking sites like Facebook also allow signing in through mobile phones, so Google’s release of the new feature will build up intense competition again between the different social networking giants. Whenever Google does something, the mobile marketing community should take notice. Many businesses have pages on titanic social networking sites, and how these sites fare well with the businesses will determine their eventual significance in online commerce.

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