Digital Marketing Power

For those of us working in the digital marketing realm, you probably operate on the assumption that we are trailblazers – and to be fair, we are. You might be surprised to learn that the basic principles that govern our industry are old hat. Enter Claude Hopkins, a man who pioneered the concept of advertising as we know it – in 1923. Hopkins’ seminal work, “Scientific Advertising” is chock full of timeless advice that is applicable now in 2013 as it was 90 years ago.