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Your guru called, and he thinks you need to produce linkbait for reputation management purposes. Can I get an “ugh” up in here? I know I’m not alone in thinking that some of the latest marketing jargon is about as appealing as cold french fries. To be fair, we’d be lying if we said that we weren’t huge fans of some of the marketing jargon out there. Is there any better way to describe SMarketing content that’s mapped to the sales funnel than TOFu, MOFu and BOFu? A quickly-changing inbound marketing landscape requires new words that might not be recognized by Webster’s. However, that doesn’t mean they need to be super irritating.
Oh yes, we've all heard these corkers and probably used them ourselves. It's just like traditional marketing and business language that's become over-used and cliched. When was the last time you were about to use 'synergy' and just managed to pull out in time?