Digital Marketing Power

Inbound marketing is a fast paced field that is always changing and birthing new concepts. It's no wonder buzzwords spark up every second. How you use those buzzwords makes a difference.

Instead of using buzzwords in extreme ways, obsessively with your other marketer friends, or never uttering their name due to pure repulsion, try using them in a way that will benefit your company.

 

Serious inbound marketers are known for their near superhuman abilities to generate leads. But these supermen and women aren’t from another planet, and they don’t have a secret identity. Instead, they utilize modern marketing tools, dig through data and adjust their tactics on a regular basis.

So how can you, too, be an inbound marketing man (or woman) of steel? Well, here are five things that make a super inbound marketer:

 

Are you looking to create content that engages your audience and compells them to take action?

Does your content connect with people and encourage them to engage?

In this article, you'll learn 26 ways to make content that engages people, in an A-Z guide of tips that you can apply to your business.

Word aversion is the feeling of discomfort or even disgust triggered in people by a certain word—not because it was used incorrectly, but because the sound of the word itself is displeasing. What can explain this phenomenon? Jason Riggle, a professor of linguistics at University of Chicago, believes it’s part instinct, part cultural exposure. There are some words that just make us uncomfortable, because they conjure unpleasant associations. Sickness, bodily functions, sexual activity, etc. For others, they see how strongly others react to a word and adopt those reactions themselves. 

What this means for marketers is that there’s a collection of words that should not pop up in your content, unless you absolutely have to use them, or unless you’re using them correctly. This latter point is important, because besides turned off by certain words, some readers may also feel annoyed at seeing a word misused—even if the mistake is a common one.

See if any of the following raises your ire:

Quality content seems to be the main edifice on which any SEO campaign can gain a deep-rooted search presence.

You share quality content with the groups, circles, or people you're connected with on various social media platforms. If that content is valuable and informative, only then does it have the potential to be shared further, go viral, and reap the targeted return on investment (ROI).

Marketing has been around a long time – and so has the marketing department. Much of the organizational chart for marketing was built to accommodate the deployment of outbound or interruption-based marketing. Early adopters of inbound marketing are finding that the traditional marketing organizational charts impede the efficient deployment of inbound campaigns.

Below represents an alternative to the traditional structure of a B2B marketing department and is based on the inbound marketing campaign process developed by Mike Ewing of HubSpot. This structure is built not only to win at inbound marketing, but to win at all marketing.

 

In any conversation about the inbound marketing space, forecasting or predicting the future is usually at the forefront. This is largely due to the fact that as inbound marketers we can’t afford to guess. Our marketing campaigns rely on our ability to see what’s around the corner so we can ensure more effective marketing campaigns. Beyond that, forecasting the future of inbound marketing impacts users and customers just as much as the marketer. Savvy customers and users should understand just this is changing and how that affects them. Whether you view yourself as a doomsday marketing prophet, or an eager inbound marketer, here are five major predictions for inbound marketing that you can use to educate both your organization and your future site visitors.

 

Inbound marketing is all the rage. Social media has us consumed.  B2B Marketers are creating more content than ever before.  We’re optimizing everything we possibly can all with the intention of driving more people to our sites, engaging with them and offering them opportunities to raise their hand and announce themselves.

For many of us, it’s working!  Visitors are showing up at rates we’ve never seen before. Some are just stopping by to see what we’re offering, some clicking around the site to check us out and of course those that decide to take the bait, oops, I mean fill out the lead form.

Content marketing has been around for well over a hundred years, but is becoming one of the most used tactics to do everything for businesses; from getting more customers, to improving their search engine rankings. Still, many misconceptions about it exist. Susanna Gebauer recently broke down some common content marketing misconceptions. We’ve highlighted the most popular ones have been outlined in this artice.

Better…stronger…faster. No, it won’t turn them all into the Six Million Dollar Man but as the character Oscar Goldman said, “We have the technology. We have the capability to make him (or her!) better than he was before.” Inbound Marketing won’t give your sales team bionics but it may seem like it.

We define Inbound Marketing as a strategy and associated tools and processes focused on buyer search behavior, content creation, and social media, engineered to drive awareness and attraction of your business and feed your sales funnel with the best prospects. Those best, most qualified prospects will become the focus of your sales team, ultimately eliminating much of the time they’re currently spending on prospecting, cold calls, educating, guessing and starting over.

How? By simply providing your sales team with better inputs to do their jobs.

 

After offsite engagement for awareness, the next step along the route to revenue looks at the "Consideration" phase where engagement – as well as other factors – can affect click-through rates (CTR) in search results, an oft overlooked, and underrated metric in the world of SEO.

First a caveat! CTR studies are both fun and farcical. When no two search results are the same, predicting the percentage of click-throughs in certain positions, and leveraging that as a prognostication of actual traffic can, at best, provide directional data and, at worst, leave clients unhappy when targets fall short.

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