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Scoop.it!
There are many reasons for having a list. It could be for news disseminating purposes, for your latest posts, for paid information, or most likely for marketing things around people who’re interested enough to sign up. Whatever the reason is, list collectors agree on the same thing- we all want to keep our subscribers loyal and never leaving.
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Scoop.it!
Now that email marketing has been around for years, every retailer has an email marketing program. But, each program is at a different level of sophistication. Do you ever wonder where your program ranks compared to others? Need helping mapping out where to go from where you are? The crawl, walk, run metaphor and PR can resonate with many marketers. Many times after finishing a race, you will hear a runner say, “I’m never doing that again!” But after just a few days, the runner is already planning her/his next race. Getting to the finish is hard, and at times may not seem worth it; but in the end, you can recognize your achievements and realize you can push yourself to be better, both as a runner and as an email marketer.
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Scoop.it!
With exponentially growing interest in Social-Local-Mobile (SoLoMo), it’s easy to think of email marketing as passé; some have even gone so far as to declare its death. Most marketers know that this is simply untrue. The rise of new digital channels has, of course, had a significant impact on how marketers use email. There are certainly new challenges, but data shows us that the reward for successful email marketing continues to grow. The statistics I have collected below tell not one, but many stories depending on who you are and what your marketing goals are.
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