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To maximize your content marketing reach while limiting resource investment, repurpose or reuse content creating multiple pieces from each effort. Each element of content must be re-imagined so that it’s contextually relevant, provides new information, and is adapted to specific venues without appearing as duplicate content to the search engines. 
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After offsite engagement for awareness, the next step along the route to revenue looks at the "Consideration" phase where engagement – as well as other factors – can affect click-through rates (CTR) in search results, an oft overlooked, and underrated metric in the world of SEO. First a caveat! CTR studies are both fun and farcical. When no two search results are the same, predicting the percentage of click-throughs in certain positions, and leveraging that as a prognostication of actual traffic can, at best, provide directional data and, at worst, leave clients unhappy when targets fall short. .
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Just about every marketer over the past month has been working on 2013 planning and budgeting. In many cases, they are searching for innovative content ideas. In that spirit, here's a list of content marketing ideas you may want to execute this year to give you an edge over your competition.
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Historically marketing and sales have functioned completely separately. However, with the adoption of inbound marketing principles, sales and marketing have begun to work together to gain and close leads. I personally like to think of the relationship as a relay race. Marketing starts the race and then passes the baton off to sales to finish. The following is how to create a seamless sales and marketing process
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Coca Cola, which is one of the worlds most recognized brands has recently announced that its marketing strategy is moving from “creative excellence” to “content excellence“. This is due to the the realization that on a social web people can create more dynamic stories about a business and brand than they can ever hope to achieve on their own. Coca Cola is making sure that it is embracing this changing paradigm in marketing and creating content that is liquid and contagious and let the global crowd create the dynamic stories about a brand. This is the crowd sourcing of marketing. This is what makes social media marketing so effective, it taps into the leverage of the conversations of billions of people that communicate and share daily on the global web.
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In over 20 years in sales and marketing I have made many cold calls. Over the last 12 months I have not made one cold phone call or bought any expensive mass media marketing, yet sales have increased and business is much more fun.
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A tectonic transformation is happening now in the world of digital marketing. With the exponential rise of social media channels and online consumer engagement, it is getting increasingly difficult to reach consumers and increase ROI through traditional advertising. While big corporations keep shelling out on expensive outbound marketing campaigns, there is increased evidence of a major shift in consumer behaviour, with more and more people being in favour of opt-in promotional methods and tending to block out interruptive advertising messages.
Scott Normandin's comment,
May 20, 2014 9:56 PM
consumers in this hyper inflated marketing world are often self educating well before engaging companies through traditional and online sales channels making effective marketing even more difficult.The notion that an informed consumer, with sufficient time, could approach a sales channel armed with same amount and level of detail of a "sales agent" speaks to the power of information availability, and makes the task of clarifying and directing messaging through numerous engagement channels even more challenging
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Laura Fitton, inbound marketing evangelist at HubSpot, sees inbound marketing as composed of three key processes: get found, convert and analyze.While legacy Outbound Marketing techniques are designed to “push” messages out to prospects, inbound marketing combines the art of creating valuable content with techniques to maximize the opportunities for prospects to discover and share that content on web and social channels. Critical analysis is made possible by growing banks of consumer and prospect data, as well as improved traceability of sales conversion touch points. Many companies, however, are not taking full advantage of available data, as they are unable to filter for relevancy or link findings from disparate sources. And many are not taking full advantage of opportunities to convert. Insights are shared in this post on inbound marketing concepts and practices, using two brief case studies to illustrate its potential.
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Marketing is moving from analog to digital and many well established companies have not woken up to this and are still persisting with what was the “tried and true” but is now becoming the expensive and ineffective. There are essentially 3 elements that have emerged in the last decade that have brought us to this generational shift: 1) social media 2) mobile devices enabled with wireless broadband and 3) Google and other search engines continual evolution. Here is a list of the top 10 essential activities that should be considered part of your marketing strategy roadmap that are becoming vital in a digital world and are quite often ignored by a generation of management that grew up in the age of the TV industrial complex and telemarketing.
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Today’s blogosphere counts several millionsactive blogs offering a great variety of topics and content. The wonderful aspect of a blog creation is that anyone who has a particular hobby, knowledge, passion or a business to promote, can easily do it. The danger, though, is to start a blog without a specific plan, target group and more importantly knowledge of content creation. Good content is the most important factor of your blog since not only it is the key to attract readers and turn them to loyal followers but also to increase your internet exposure via the Search Engines. With the following blog writing tips and a little practice, you will certainly become an active part of the blogosphere.
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Unless you’ve been living under a rock, you’ve likely noticed that lots of businesses are using infographics as a way to share content. And there are a few good reasons why – infographics are highly sharable, they really stand out on sites like Pinterest because they’re longer than regular images, and they can be a really simple, effective way of sharing content in a way that plain written content cannot.
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Content marketing is about telling a story that resonates with your audience and finding a relevant channel to deliver it. It’s the loyal followers that then spread the brand message, these days, commonly, but not exclusively, via social media. Well that’s the theory. Getting it right can be hard. Sometimes we all have to go back to the drawing board to gather ideas and inspiration. For a recent content marketing workshop we hosted, I did just that. I wanted to showcase the brands that are doing content marketing brilliantly. OK, I admit, some of the companies I used as examples have massive budgets, but they still have their unique challenges. What all the brands have in common is the creative flair, the ability to change direction, adapting to new environments and communicating with the people that are most important to them – their customers – in a variety of ways.
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Information graphics, or infographics, are graphic visual representations of information, data, or knowledge. Infographics have become a powerful, revolutionary marketing tool—a single infographic has the potential to reach up to 15 million people. As opposed to traditional posts, infographic posts perform better on Twitter, Linkedin, and Stumbleupon (as measured by tweets, shares, and pageviews). Google ranks trends from 0-100 giving a number to a keyword based on how often it is searched compared to other keywords. Based on this measure, the top six countries in the world for the keyword “infographic” consist of the following: the Philippines (60), South Africa (56), New Zealand (50), Netherlands (41), India (38), and the U.S. (38). The top six cities include Singapore, Bangalore, San Francisco, Sydney, Chicago, and Melbourne. Some popular infographics on the Internet today include “How Much Can You Trust a Bearded Man?” and “Should I Text Him?” If you’re into dating bearded men, these infographics just might appeal to you. If you want to learn about why startups fail, how you can better handle your headaches, and the evolution of the geek, there are some excellent infographics available. Among the most popular infographic themes include business, economy, health, social media, and technology. The first infographic was published in 1626, but they have really only become truly popular since 2009. The overall popularity of infographics has skyrocketed since 2009, 2012 was the most successful year for infographics thus far.
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Over the last 6 months I have seen many briefs from brands requesting ‘content marketing’ services. Some indicate a desire to shift away from online paid media, reallocating budget into producing and seeding content. This is partly due to a view held that paid online media is a bottomless requiring constant funding, and that content marketing is more sustainable, less intrusive and therefore more effective. I’m not opening up this particular debate here, but placing content marketing in the same bucket as paid media presents all sorts of issues and should really be avoided.
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Inbound marketing is a highly effective strategy for companies seeking to reach and connect with prospective buyers, but in isolation it will fail for most companies. Two of the most critical limitations are outlined in this excellent post.
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![Inbound Marketing vs. Outbound Marketing [INFOGRAPHIC] | Digital Marketing Power | Scoop.it](https://img.scoop.it/qi3u3V6tn_Cjgb-YJDIfxzl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
The Internet has transformed the way consumers respond to marketing. This infographic pits outbound marketing against inbound marketing -- can you guess which one is winning?
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The FBI recently posted a Request for Information (RFI) for a “social media application.” But, it was really a request for a social media monitoring application. Why? Because the FBI recognizes what many inbound marketers already know and many others are discovering: There’s gold in them thar social media data. You can use the same social media monitoring attributes the FBI wants to use to catch bad guys to generate and nurture leads, identify hot spots (good and bad), and close more deals.
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You may be asking yourself what ‘Transparent Marketing’ actually is, and so that’s exactly what is covered in this article. Specifically, this article focuses on blogging and the subjects you can address in your company’s content marketing efforts to not only completely stand out from the crowd, but also generate more leads and sales than you’ve ever done before.
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The title tag is one of the oldest attributes there is to a webpage’s layout. Title Tags have been existent since websites came to being. Title tags are also one of the most important attributes that you will ever get to use in your on site optimization. This is a Tutorial on Title Tags.
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How to posts are a time tested method for building links and driving traffic. This post provides tips for maximizing the technique & avoiding mistakes.
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