Digital Marketing Power
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Digital Marketing Power
Everything you need to know about digital, mobile & social media marketing to help you engage your audience & drive new business
Curated by Gary Hitching
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10 Ways to Avoid Becoming a Sales Robot

10 Ways to Avoid Becoming a Sales Robot | Digital Marketing Power | Scoop.it

Hi, this is Ted and I’m from X Corporation. Do you have a few minutes?”

I’m immediately up in arms. I know he wants to sell me something that I am 99% sure I do not want to buy (for the record, I’ve never made a purchase from someone cold calling me).

Can you relate? What is it about sales that puts us on guard? Why do salespeople do such a bad job of connecting with customers and of making us feel like they’re helping us?

If you’re in sales (and as a small business owner, you probably are in one way or another), take these tips to heart, and see if you get better results.

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How to Increase Customer Conversions: Sales + Inbound Marketing

How to Increase Customer Conversions: Sales + Inbound Marketing | Digital Marketing Power | Scoop.it

 

Historically marketing and sales have functioned completely separately. However, with the adoption of inbound marketing principles, sales and marketing have begun to work together to gain and close leads. I personally like to think of the relationship as a relay race. Marketing starts the race and then passes the baton off to sales to finish.  The following is how to create a seamless sales and marketing process

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How to Increase Sales with Marketing: 5 Surefire Strategies

How to Increase Sales with Marketing: 5 Surefire Strategies | Digital Marketing Power | Scoop.it

Online marketing is great for boosting brand awareness and for helping a company to maintain visibility—but what many business owners want to know is this: Can online marketing actually have a direct, positive impact on sales? For those wondering how to increase sales with marketing, there is no magic formula, no secret blueprint, and no mystic incantations that will bring about success. It is simply a matter of businesses applying themselves to the basic, tried-and-true methodologies of digital marketing.

There are five particular habits, tips, and strategies that we might recommend to any business owner wondering how to increase sales with marketing. They are outlined in the list below.

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