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Scoop.it!
Google’s on an uncompromising mission. It wants to give its users access to accurate information, unique content and the finest writers. It continually tweaks and improves its algorithms so that the best of the web gets the exposure it deserves. Unfortunately, there’s a flipside: a penalty. That’s the consequence of Google taking issue with something on your site. Sometimes a penalty is well deserved, but even if you know you’re in the wrong, you probably want to do something about it. 
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Scoop.it!
So you can't code and terms like PHP/mySQL sound really strange to you. That's just fine, but there's value to being able to evaluate web design in more articulate terms than "ooh, pretty" or "that's confusing!" It's not a secret that having a company website is no longer optional. 74% of Americans are now plugged-in, and why flip through the yellow pages when Google is so much more convenient?Discover what every content marketer, small business owner and regular Joe needs to know about effective web design principles.
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Scoop.it!
There's so much more to keywords than traffic. Keywords are how people remember you, so they should reflect what you do, not be picked based on search volume. Here are some ways to make sure the keywords you choose will reach the audience you want.
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