Content curation is key for Small To Medium Sized Businesses (SMBs) online success & Scoop.it's new Content Director makes curation a marketing reality.
Via Martin (Marty) Smith
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digital marketing strategy
Think | Visualize strategic marketing planning Curated by malek |
Rescooped by malek from Startup Revolution |
Content curation is key for Small To Medium Sized Businesses (SMBs) online success & Scoop.it's new Content Director makes curation a marketing reality.
Rescooped by malek from Google Plus and Social SEO |
20 Scoopiteers who've taught me more than I can repay in one lifetime about #contentmarketing and #contentcuration are #MustFollows :
@Robin Good
@maxOz(Michele)
@Ally Greer
@Brian Yanish - MarketingHits.com
@Cendrine Marrouat - https://www.cendrinemedia.com
@Neil Ferree You made my day again.
Back in February Scoop.added
Google+ Company pages as a sharing option
Google+ Authorship to your Scoop.it profile
Marty Smith gives us a list of persons who know HOW....We can take a look at thema and see how they curate Content. Thank you Marty!
Possible Inspiring readings for Summer Vacation...
Rescooped by malek from Must Market |
FiveRecently, Scoop.it released the official #leancontent framework. The lean content ideology addresses the issue of knowing a content strategy is necessary but...
Yeah this deck from Ally rocks. 3 "new to me" content curation tools and love the lean content overlay. #toogood #mustread
Rescooped by malek from Curation Revolution |
Ally Greer one of 50 Great Content Curators Are You A Great Content Curator? We’re Hiring 3 Words (About) Smart, Snappy, Singular Curates (4 Words or phrases) Energy, Smart, Fast, Dedicated Lives In San Francisco S.it Why We Love ‘Em Being a “Community Manager” for a startup with over a million …
Search for the Community Manager when you have a supportive and thriving online community of whip-smart professionals.
Feature by Scoopiteer @Martin (Marty) Smith for new startup Crowdfunde
Rescooped by malek from Must Market |
20 Scoopiteers who've taught me more than I can repay in one lifetime about #contentmarketing and #contentcuration are #MustFollows :
@Robin Good
@maxOz(Michele)
@Ally Greer
@Brian Yanish - MarketingHits.com
@Cendrine Marrouat - https://www.cendrinemedia.com
Congratulations to Scoop.it on reaching 1M users. I wrote this post about my favorite 20 Scoopers a few months ago. It seems to be having a REDUX moment today as Scoop.it reaches a major milestone. There are several people such as @Therese Torris@Beth Kanter and others I would add now (such is the danger of making a list like this). But you can't go wrong following any of these great, kind, smart, creative and generous content curators on Scoop.it. Marty
Honestly, I'm speechless.
Marty Smith gives us a list of persons who know HOW....We can take a look at thema and see how they curate Content. Thank you Marty!
Possible Inspiring readings for Summer Vacation...
Scooped by malek |
Visual Marketing Over/Under or How I Use Scoop.it
Friends like +Phil Buckley and +Mark Traphagen are curious about how and why I use Scoop.it. This G+ post shares a detailed analysis of how Scoop.it helps reduce #contentmarketing risks, provides fast feedback to influence social media marketing and creates a safe envrionment to test assumptions, create validated learning and learn fast.
Thought provoking discussion: Why Scoop.it?
What models work, how to spot trends, how to employ analytics....
(No spoilers, #must read)
We're always finding different ways to use Scoop.it, mostly coming from the intelligent community of curators that has manifested itself over the last few years.
Scoop.it Specialist @Martin (Marty) Smith wrote an explanation of how he's using Scoop.it to gauge interest in potential original content. When his posts on Scoop.it do well, he is able to see what his audience likes, and create content along the same vein.
He also explains some of the SEO benefits seen by other Scoopiteers like @Brian Yanish - MarketingHits.com.
Read Marty's post to find new creative ways to measure the potential success of content using Scoop.it and share your thoughts in the comments!
Scoop.it influences social media marketing and more...
Rescooped by malek from Curation Revolution |
I’m seeing more Scoopit links in my Twitter stream and I’m not crazy about it. Sure it’s quick and easy to share with Scoopit. But it not quick and easy to consume. For me it's all about the econ...
Marty Note (here is comment I wrote on Dr. V's blog)
Appreciate Bryan’s and Joseph’s comment, but I rarely use Scoop.it as a pass through. More than 90% of the time I’m adding “rich snippets” to content I Scoop.
Rich snippets are “blog” posts that fall between Twitter and the 500 to 1,000 words I would write in Scenttrail Marketing. I often create original content ON Scoop.it because whatever I’m writing falls in the crack between Twitter’s micro blog and what I think of as needing to be on my marketing blog.
I was taught NOT to pass through links on Scoop.it early on by the great curator Robin Good. Robin has well over 1M views on Scoop.it now and his advice along with the patient advice of other great Scoop.it curators has my profile slouching toward 150,000 views.
Bryan is correct that some curators new to Scoop.it haven’t learned the Robin Good lesson yet. I agree it is frustrating to go to a link and not receive anything of value back, to simply need to click on another link. Curators who pass through links won’t scale, so the Darwinian impact will be they will learn to add value or die out.
For my part I always identify my Scoop.it links, probably about half the content I Tweet and about a quarter of my G+ shares. I also routinely share my favorite “Scoopiteers”, great content curators who taught me valuable lessons such as don’t simply pass through links but add “micro blogging” value via rich snippets.
When you follow or consistently share content from a great curator on Scooop.it you begin to understand HOW they shape the subjects they curate. I know, for example, Robin Good is amazing on new tools. Scoop.it anticipated this learning and built in a feature where I can suggest something to Robin.
This is when Scoop.it is at its most crowdsourcing best because I now have an army of curators who know I like to comment on and share content about design or BI or startups and they (other Scoopiteers) keep an eye out for me. There are several reasons Scoop.it is a “get more with less effort” tool and this crowdsourcing my curation is high on the list.
So, sorry you are sad to see Scoop.it links and understand your frustration. You’ve correctly identified the problem too – some curators don’t know how to use the tool yet. I know it is a lot to ask to wait for the Darwinian learning that will take place over generations, but Scoop.it and the web have “generations” that have the half life of a gnat so trust that the richness of the Scoop.it community will win in the end and “the end” won’t take long.
To my fellow Scoop.it curators we owe Bryan and Joseph thanks for reminding us of what Robin Good taught me – add value or your Scoop.it won’t scale. That lessons is applicable to much more than how we use Scoop.it.
Marty
Added to G+ too
https://plus.google.com/102639884404823294558/posts/TUsNtsAsjWp
Well said Marty.
It's all up to the curator: whether he/she is passionate about creating a master collection on a certain topic ?
Or, use scoop.it as another social mark to organize links.
@Ally Greer had a great relative post
Content Super Bowl I: Creation takes on CurationRescooped by malek from Curation Revolution |
20 Scoopiteers who've taught me more than I can repay in one lifetime about #contentmarketing and #contentcuration are #MustFollows :
@Robin Good
@maxOz(Michele)
@Ally Greer
@Brian Yanish - MarketingHits.com
@Cendrine Marrouat - https://www.cendrinemedia.com
@Martin (Marty) Smith gives us a lot to be thankful for. For a curator, gratitude is an attitude..Thank you Marty
Marty Smith gives us a list of persons who know HOW....We can take a look at thema and see how they curate Content. Thank you Marty!
Possible Inspiring readings for Summer Vacation...
Rescooped by malek from Ecom Revolution |
Content or Conversion
Ecommerce (B2C) merchants are narrowing the "content marketing" gap with their B2B cousins, but the old left/right brain problem remains. Ecommerce requires a strange synergy between right brain creativity (design, merchandising, visualization) and left-brain science (analytics, metrics, KPIs).
If you asked me the greatest challenge from my 7 year Ecommerce Director tenure it would be finding ways to win on both sides of the content - conversion Rubicon.
When we thought we had the content dial just right it would tank our conversion metrics. Each time we thought we had conversion set up perfect our "content" metrics like pages viewed, time on site and bounce rates would disintegrate.
Finding the tiny balance beam between CONTENT's heuristic benefits (more time on site, better engagement, more Lifetime Value, better quality User Generated Content and more of it) and conversion's MONEY was hellish.
Scoop.it To The Rescue
If you run a multi-million dollars ecommerce website and aren't using Scoop.it you’re nuts. There is NO faster content feedback tool than Scoop.it (period, full stop).
Here are ways I would be using this magic wand of a tool if I was still responsible for more than $6M in online sales yearly:
* Test contest and game ideas.
* Test Q&A content (most shared WINS a page).
* Find and empower brand advocates (buzz team).
* Watch competitors like a HAWK (with keyword tool).
* Watch my key brands like a HAWK (also with keyword tool).
* Ask for help (amazing talent in Scoop.it community).
* Reward previous helpers with Scoop.it profiles and long thank you notes).
* Copy Scoop.it's brilliant soft gamification and leader boards.
* Crack the API and find ways to build curation as a "channel" with a P&L, a budget and distinct goals.
* Partner with the Scoop.it team to find common points and tap their community for "testing before you test" ideas.
* Look to create an uncapped incentive plan with Scoop.it team to weigh, measure and value traffic and conversions from the channel and PAY THEM a % of the action they create.
This last bullet is worth MILLIONS . Instead of simply thinking about the very cool curation tool I would set up "content curation" as a marketing channel with a budget. Next I would call Guillaume and Marc and ask to meet in SF.
At that meeting I would pitch a mutually beneficial partnership. Instead of approaching the partnership in a static way I would pitch the Scoop.it team on a more flexible and uncapped arrangement. If the "commons" we create together produced millions projected then Scoop.it gets a sizable "affiliate-like" commission.
If I were running LLBean.com, Target.com or especially B&N.com I would be all over Scoop.it in 2014. RedEnvelope.com is an even better example. When I created FoundObjects.com in the late 1990s (now gone sadly) RedEnvelope was the cool kid on the block.
Now RedEnvelope.com is being destroyed.
They can't compete against the User Generated Content of Estsy.com or the scale of Amazon. They are in the middle where NO ONE SURVIVES.
Crack the top of that website and reinvent it with the help of a cool tool like Scoop.it or RedEnvelope.com will reach the point of diminishing return where every order costs more to ship than it makes (ouch).
If you are developing your ecommerce plan for 2014 and you aren't thinking about Scoop.it LOOK OUT.
An eye opener on striking the balance between content and conversion.. The "How-to" list is worth multiple visits.
Preaching to the choir here, of course ;)
thought provoking, the Content Shock is worth further studying. Hard to argue about how production is far exceeding supply