What were the most powerful ideas of 2014? Watch our 8-minute highlight reel of the Year in Ideas. Explore a fun, interactive playlist of the TED Talks of th...
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digital marketing strategy
Think | Visualize strategic marketing planning Curated by malek |
Rescooped by malek from AtDotCom Social media |
What were the most powerful ideas of 2014? Watch our 8-minute highlight reel of the Year in Ideas. Explore a fun, interactive playlist of the TED Talks of th...
Rescooped by malek from visualizing social media |
2013 was a year of exploration for brands on social media. From testing Vines to launching Instagram ads, many companies were dabbling in social media efforts across the Web just to see how customers would react.
Now, in 2014, brands are geting serious. They’re using the wealth of data as well as the human connection that social media can provide to develop deeper relationships with customers.
Visit the link for more on these seven ways brands are using social media to increase customer loyalty this year.
Una bella infografica per riassumere i "must" del 2014
Further highlights statistics of social media consumption and the information behind the choices of online advertisiers
Scooped by malek |
For our third annual infographic, we use data from our 350 million all-time
downloads to explore recent and emerging trends from around the globe.
@Martin (Marty) Smith (a no-designer) had a great summary here.
So inspiring, I had to go for the full infographic, a real gem.
Check popular search, learn about Gatsby, appetizing and adorable in a completely different mind frame.
Rescooped by malek from visual data |
Last week IDG published their latest big data enterprise survey and predictions for 2014 finding that on average, enterprises will spend $8M on big data –related initiatives in 2014.
The study also found that 70% of enterprise organizations have either deployed or are planning to deploy big data-related projects and programs. The study 2014 IDG Enterprise Big Data Research is summarized here. The goal of the study includes gaining a better understanding of organizations’ big data initiatives, investments and strategies.
Rescooped by malek from AtDotCom Social media |
What is content curation and how can it help SEO? This post shares how content curation creates more reach faster and protects your Internet marketing.
Content Curation = Most Important IM Tactic
Content Curation can help Search Engine Optimization (SEO) when created with care, a sense of the new rules of SEO and commitment. This post, a response to another post, explains what content curation is and isn't, why greate rcontent rearch and testing is possible with content curation and how to add the most important Internet marketing tactic to your 2014 strategy - content curation.
Rescooped by malek from Curation Revolution |
5 Internet Marketing Secrets
Some of these 2014 "secrets" such as ecommerce and social media may not feel very secret, but there is still plenty of "blue ocean" in them still. Ecommerce creates great content marketing support for less and less effort (to create the story) so every website should have a store now even if all they sell is their logo merchandise.
Social media is ubiquitous but not embraced. Our recent Ecommies Study of social media for top online retailers (http://bit.ly/1gATp9p ) proved many have social media accounts but few are "social businesses".
5 Secrets Blog Post on ScentTrail Marketing
http://bit.ly/IYZIo8
5 Secrets Haiku Deck
http://bit.ly/1k6uJFu
Interesting is the notion of crowdfunding as a new marketing channel
Rescooped by malek from Ecom Revolution |
Content or Conversion
Ecommerce (B2C) merchants are narrowing the "content marketing" gap with their B2B cousins, but the old left/right brain problem remains. Ecommerce requires a strange synergy between right brain creativity (design, merchandising, visualization) and left-brain science (analytics, metrics, KPIs).
If you asked me the greatest challenge from my 7 year Ecommerce Director tenure it would be finding ways to win on both sides of the content - conversion Rubicon.
When we thought we had the content dial just right it would tank our conversion metrics. Each time we thought we had conversion set up perfect our "content" metrics like pages viewed, time on site and bounce rates would disintegrate.
Finding the tiny balance beam between CONTENT's heuristic benefits (more time on site, better engagement, more Lifetime Value, better quality User Generated Content and more of it) and conversion's MONEY was hellish.
Scoop.it To The Rescue
If you run a multi-million dollars ecommerce website and aren't using Scoop.it you’re nuts. There is NO faster content feedback tool than Scoop.it (period, full stop).
Here are ways I would be using this magic wand of a tool if I was still responsible for more than $6M in online sales yearly:
* Test contest and game ideas.
* Test Q&A content (most shared WINS a page).
* Find and empower brand advocates (buzz team).
* Watch competitors like a HAWK (with keyword tool).
* Watch my key brands like a HAWK (also with keyword tool).
* Ask for help (amazing talent in Scoop.it community).
* Reward previous helpers with Scoop.it profiles and long thank you notes).
* Copy Scoop.it's brilliant soft gamification and leader boards.
* Crack the API and find ways to build curation as a "channel" with a P&L, a budget and distinct goals.
* Partner with the Scoop.it team to find common points and tap their community for "testing before you test" ideas.
* Look to create an uncapped incentive plan with Scoop.it team to weigh, measure and value traffic and conversions from the channel and PAY THEM a % of the action they create.
This last bullet is worth MILLIONS . Instead of simply thinking about the very cool curation tool I would set up "content curation" as a marketing channel with a budget. Next I would call Guillaume and Marc and ask to meet in SF.
At that meeting I would pitch a mutually beneficial partnership. Instead of approaching the partnership in a static way I would pitch the Scoop.it team on a more flexible and uncapped arrangement. If the "commons" we create together produced millions projected then Scoop.it gets a sizable "affiliate-like" commission.
If I were running LLBean.com, Target.com or especially B&N.com I would be all over Scoop.it in 2014. RedEnvelope.com is an even better example. When I created FoundObjects.com in the late 1990s (now gone sadly) RedEnvelope was the cool kid on the block.
Now RedEnvelope.com is being destroyed.
They can't compete against the User Generated Content of Estsy.com or the scale of Amazon. They are in the middle where NO ONE SURVIVES.
Crack the top of that website and reinvent it with the help of a cool tool like Scoop.it or RedEnvelope.com will reach the point of diminishing return where every order costs more to ship than it makes (ouch).
If you are developing your ecommerce plan for 2014 and you aren't thinking about Scoop.it LOOK OUT.
An eye opener on striking the balance between content and conversion.. The "How-to" list is worth multiple visits.
Preaching to the choir here, of course ;)