Experts share 38 brands that are doing great content marketing – Content Marketing Institute
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digital marketing strategy
Think | Visualize strategic marketing planning Curated by malek |
Rescooped by malek from Digital Brand Marketing |
Experts share 38 brands that are doing great content marketing – Content Marketing Institute
Rescooped by malek from Content Creation, Curation, Management |
If you keep up with the trends in online customer acquisition then you are probably familiar with the terms inbound marketing and content marketing. These phrases represent the most effective techniques in the current landscape of attracting traffic and converting that traffic into leads and then sales. A few years ago, master marketer and global
Rescooped by malek from Digital Brand Marketing |
If I say content marketing is a big freaking deal for business, most people would either say something along the lines of “Duh, Chelsea” or “That’s an understatement.” (Gif source) But the thing is, content marketing has been a big freaking deal for a very, very long time. Well over 100 years, in fact. And you ...
Rescooped by malek from Digital Brand Marketing |
Generating leads is a crucial component of your marketing strategy. It’s an essential part of your funnel, and the more effectively you do it, the more money you’ll make. It’s as simple as that. If you spend...
Rescooped by malek from Digital Brand Marketing |
I love Warby Parker, but I’ll never buy a pair because I have 20/20 vision. My boss reads the Buffer blog daily, but she’s never used the tool a day in her life. We’re brand fans, part of an enormous audience of advocates you may be missing out on.
Translation: If nonprofits start looking at themselves as a brand that people can fall in love with. It would be better if they see your brand, your social cause as a brand that they can self-identify with instead of thinking of it as a charity. The thought process of giving is then turned on its ear.
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Email marketing has never had good press. That's because many newsletters look the same.
Unfortunately, what works for one marketer may not for another person. You need to be creative.
As I always say, the most creative ideas are often the simplest.
Rohan Ayyar has written a very good articles for HubSpot. Here are his suggestions, accompanied with case studies:
- Understand the user experience
- Reengage inactive subscribers
- Leverage coupons beyond sales
- Build reviews into your emails
Bookmark the post. You may find yourself coming back to it quite often.
Read it at http://blog.hubspot.com/marketing/email-marketing-experiments
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Rescooped by malek from Internet Marketing Strategy 2.0 |
Robin Good: Thanks to Jason Keath and Caleb Gray who have put together this excellent collection of over 100 Facebook advertising case studies and to their specific documentation.
For each one you can find a short, one paragraph description of the campaign, an outline of the results obtained and a direct link to the official case study.
Very useful. 8/10.
Full examples collection: http://socialfresh.com/facebook-advertising-examples/