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digital marketing strategy
Think | Visualize strategic marketing planning Curated by malek |
Rescooped by malek from Content Creation, Curation, Management |
Rescooped by malek from E-Learning-Inclusivo (Mashup) |
It's that reflective time of year again. It's now that educators like me consider what will define our approach to teaching and learning in the next 12 months. It's made more reflective where I live, as the New Zealand school year runs February to December, so I'll be starting with new classes in a few weeks.…
Likewise re school year. I'm across the ditch and am already planning for the start of 2016 school year. Just completed our 4year Strategic Plan which focusses on successfully preparing students for an unknown future, through strategies such as those in the info-graphic. It's an invigorating process & my aim is to pass on my love of lifelong learning in and outside of the school system and to encourage natural curiosity through viewing 'failure' as a scientific experiment, i.e. the testing of theorems, a necessary, problem solving process leading to answers.
Excelente simples perspectivas de aprendizagem para o novo ano:
Como vamos aprender em 2016?
1- Colaborando;
2- Interagindo para soluçoes;
3- Expandindo para comunidade;
4- Conectando de maneira assertiva;
5- Acolhendo e oferecendo feedback aos pares.
#avancee
Rescooped by malek from Curation Revolution |
4 Principles of A Networked World
Macrowikinomics author Don Tapscott shares great examples of his 4 emerging principles of our new digital world including:
* Collaboration.
* Transparency.
* Sharing.
* Empowerment
Marty Note
I found the discussion of the commons and the example of starling flocking behavior (at the end) the most resonant. I'd heard about the gold mine several times and agree with Tapscott - crowds are the key to our web future.
At Curagami we've been working on what it means to create online community. CTSE (Collaboration, Transparency, Sharing, Empowerment) are the table stakes of this new poker. We would add:
* Communication.
* UGC.
* Gamification.
Communication within and around the hub is a CSF (Critical Success Factor) for online community. You need to be able to follow and communicate with me and vice versa.
User Generated Content must be listened to, valued and rewarded with gamification or its a one-time "one and done" thing.
Highly engaging presentation. Gone are the days of Security and Reliability as the principles of a Networked world. The C-generation is pulling us to the CTSE world.
Rescooped by malek from Curation Revolution |
From Entertainment to Collaboration outlines the second transition that a company must engage in when moving from advertising to engagement as a core marketing strategy.
Marty Note
This is a MUST READ brilliant post my friend Mark Traphagen (@MarkTraphagen) alerted me to because I've been writing about how brands don't get social (Social Media: It's The Conversation Stupid http://sco.lt/7iZVUP ).
I love the ditch digging details Ted shares in this great post. He all but maps the process of creating successful social collaboration with:
Collaboration can take a number of forms: example archetypes are:
1) commentary on content
2) co-creation of content
3) user-generated content
4) collective action or problem solving
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That is BRILLIANT work. I've been focused on the conversation, but Ted is right. The conversation is the medium, the currency. The payoff for being present and engaged with customers is collaboration. Great stuff and a must read for any brand or Internet marketer (and there are 2 more installments coming).
Collaboration can take a number of forms: example archetypes are:
1) commentary on content
2) co-creation of content
3) user-generated content
4) collective action or problem solving
Rescooped by malek from 21st Century Tools for Teaching-People and Learners |
20 options for real-time collaboration tools for you to select from.
Timely with a bonus: many are cross-platform
Tools that can help make distant learning and other group projects workable.
Some great tools for collaboration - lots I havnt heard of