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digital marketing strategy
Think | Visualize strategic marketing planning Curated by malek |
Rescooped by malek from Digital Brand Marketing |
Firesteel is your platform for social change, led by Washington YWCAs. A community of shared knowledge with a commitment to end homelessness in Washington State, we believe we can make a difference. Are you ready to add your voice?
Scooped by malek |
Science proves the obvious: If you can put yourself in someone else's shoes, you're more likely to want to help them.
Rescooped by malek from Digital Brand Marketing |
The documentary is being reinvented for virtual reality, but what challenges does this pose to content creators?
"Empathy Machine" What a shrewd notion
Marty Note
Great points by Os
Os Note
Here's a fascinating article about the problems with virtual reality storytelling and empathy.
Virtual Reality (VR) is all the rage and very popular at SXSW. We know storytelling is a powerhouse for building our empathy muscles. But what is the impact of VR on empathy?
Turns out, it's not what you think.
The aim of VR is to encourage a human connection and understanding between those wearing a headset and the characters in the story.
Problems around empathy rise when certain stories simply generate a feeling of helplessness in the participant that leads to greater detachment -- not greater human connection.
I love what one of those interviewed for the article says near the end: "But the empathy idea presents another problem for me – the notion that the world's problems arise from a scarcity of feeling rather than from issues of power, inequality and exploitation of people and planetary resources." Hear hear.
There are more details and insights to read in this long-very-long post, and it will make you go, "huh".
What do you think about VR, empathy, and this storytelling trend?
Marty Note
Great points by Os
Os Note
Here's a fascinating article about the problems with virtual reality storytelling and empathy.
Virtual Reality (VR) is all the rage and very popular at SXSW. We know storytelling is a powerhouse for building our empathy muscles. But what is the impact of VR on empathy?
Turns out, it's not what you think.
The aim of VR is to encourage a human connection and understanding between those wearing a headset and the characters in the story.
Problems around empathy rise when certain stories simply generate a feeling of helplessness in the participant that leads to greater detachment -- not greater human connection.
I love what one of those interviewed for the article says near the end: "But the empathy idea presents another problem for me – the notion that the world's problems arise from a scarcity of feeling rather than from issues of power, inequality and exploitation of people and planetary resources." Hear hear.
There are more details and insights to read in this long-very-long post, and it will make you go, "huh".
What do you think about VR, empathy, and this storytelling trend?
Marty Note
Great points by Os
Os Note
Here's a fascinating article about the problems with virtual reality storytelling and empathy.
Virtual Reality (VR) is all the rage and very popular at SXSW. We know storytelling is a powerhouse for building our empathy muscles. But what is the impact of VR on empathy?
Turns out, it's not what you think.
The aim of VR is to encourage a human connection and understanding between those wearing a headset and the characters in the story.
Problems around empathy rise when certain stories simply generate a feeling of helplessness in the participant that leads to greater detachment -- not greater human connection.
I love what one of those interviewed for the article says near the end: "But the empathy idea presents another problem for me – the notion that the world's problems arise from a scarcity of feeling rather than from issues of power, inequality and exploitation of people and planetary resources." Hear hear.
There are more details and insights to read in this long-very-long post, and it will make you go, "huh".
What do you think about VR, empathy, and this storytelling trend?
Rescooped by malek from AtDotCom Social media |
Have you ever wondered why great writing creates an emotional response in readers? The Writer Files host Kelton Reid picks the brain of a neuroscientist ...
Rescooped by malek from Content Creation, Curation, Management |
The experiential nature of content creation through storytelling enables you to communicate your brand narrative.
"According to a research conducted by anthropologist Robin Dunbar, personal stories account for 65 percent of our conversations." I suppose that many topics really may be considered as personal stories, but we are not aware of it. This an interesting point of view.
Rescooped by malek from Digital Brand Marketing |
Two weeks ago, the annual Giving USA report showed that American philanthropy continues to climb out of the trough of the Great Recession, one of the real lagging indicators of the economy. And while U.S. philanthropy has been roughly static at two percent of GDP for a couple of generations [...]