Social media influencers can help you increase brand awareness and engagement, but first, you need to identify these people.
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Social media influencers can help you increase brand awareness and engagement, but first, you need to identify these people.
Rescooped by malek from Digital Brand Marketing |
The people who you want to know are the influensters. Influenster is a product discovery platform and reviews site that enables consumers to find new products, and gain fresh insight and tips about new products so that all members can make better informed shopping decisions.
And we’re talking five million plus honest product reviews from 1.5M+ socially active trendsters, on over a million products for consumers to discover.
There’s also a gamification aspect to it, allowing trendsters and influensters a chance at receiving more new products....
This product discovery platform and reviews site enables consumers to find new products, and gain fresh insight and tips about new products so that all members can make better informed shopping decisions. Recommended reading for marketing pros. 9/10
Rescooped by malek from Digital Brand Marketing |
Consumers trust recommendations from other consumers far more than they do branded content. With that in mind, businesses are jumping in head first. Unfortunately, the process can get out of hand pretty quick, but here’s the good news: As businesses start to see the importance of working with bloggers, more tools are becoming available to empower marketers to run seriously smart campaigns.
From finding the right bloggers to managing outreach to tracking campaigns, here are some of the best tools to manage blogger campaigns from start to finish....
Hoping to start some partnerships with bloggers? Lauren Jung shares tools that can help take some of the stress out of the process.
Rescooped by malek from Digital Brand Marketing |
Dr. Jim Barry of the Edu-Tainment Social Content Marketing blog has put together a list of the top social media influencers (with yours truly on it!).
The good Doctor has written up a fascinating, detailed post on the 4 archetypes of these influencers, describing the traits and types of influence they have in the industry, including:
Educators – provide help and insight
Coaches – engage and assist (you’ll find me here!)
Entertainers – engage and inspire
Charismatics – provide insight and inspiration...
Follow the Top Social Media Influencers of 2014 by Douglas Karr on Marketing Technology Blog
Rescooped by malek from Mastering Facebook, Google+, Twitter |
Seth Grimes goes into detail on how you can use promoted tweets to study competitive positioning and identify influencers around particular topics of interest.
Interesting way to gather influencer data and insight.
Rescooped by malek from Digital Brand Marketing |
Want to find key influencers in specific topic areas? You need the right tools to save you time. Find the top influencer research tools here.
But first you need to know who these influencers are.
You could hop from social network to social network, doing manual research. Or you could take the easy option and use a tool that is designed to do influencer research and get the insights that you need to leverage the power of influence.
In this post I’ve put together 8 of the best, with a range of different features and a lot of them are affordable or can be used for free....
Excellent starting point for those new to influencer relations and those wanting a refresher.
To give your brand a human voice, you need influencers. A short guide to identifying target influencers.