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Content marketing must serve a higher purpose & featuring people not things is how websites win hearts, minds & loyalty creating online community.
- Ask for HELP.
- Create An Ambassador Program (with some gamification).
- Curate 90%, Create 10% (make your content about THEM).
- Reward, Value, Encourage & Listen to PEOPLE.
- Create a Weekly, Monthly and Yearly CONTEST to Reward Contributors.
Via Martin (Marty) Smith
Another great piece from one of the "Marketing Illuminati", and his daring exposition of the "Tyranny of Perfection".
You're placing too much focus on achieving perfection, you lose track of exploring a project's full creative potential.