Mastercard’s global chief marketing and communications officer, Raja Rajamannar, says the brand has shifted its focus from storytelling to story-making.
Via Os Ishmael
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digital marketing strategy
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Mastercard’s global chief marketing and communications officer, Raja Rajamannar, says the brand has shifted its focus from storytelling to story-making.
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A UX gig for a hospital turned into an unexpected insight: in the realm of emotions, digital and bricks and mortar become one.
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We often assume that good looks and the advantages conferred by wealth fuel leaders’ rise to power. This was not the case with Abraham Lincoln. The man who would come to be known as one of the greatest US presidents came from a poor background and was known for his ill-fitting attire, lack o
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Firesteel is your platform for social change, led by Washington YWCAs. A community of shared knowledge with a commitment to end homelessness in Washington State, we believe we can make a difference. Are you ready to add your voice?
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There's an emerging case that long-form, high quality content might be the best way to build a millennial audience.
The original title of this post is focused on Millennials. But in truth, the points made here belong to any age group.
Time and again we are shown how popular long form content really is. This totally debunks the myth that we have attention spans shorter than a gnat.
Read why people love long form content and what it does for the creators of such content. LOL, now if only I could find more time to write.....
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz
The original title of this post is focused on Millennials. But in truth, the points made here belong to any age group.
Time and again we are shown how popular long form content really is. This totally debunks the myth that we have attention spans shorter than a gnat.
Read why people love long form content and what it does for the creators of such content. LOL, now if only I could find more time to write.....
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz
The original title of this post is focused on Millennials. But in truth, the points made here belong to any age group.
Time and again we are shown how popular long form content really is. This totally debunks the myth that we have attention spans shorter than a gnat.
Read why people love long form content and what it does for the creators of such content. LOL, now if only I could find more time to write.....
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz
The original title of this post is focused on Millennials. But in truth, the points made here belong to any age group.
Time and again we are shown how popular long form content really is. This totally debunks the myth that we have attention spans shorter than a gnat.
Read why people love long form content and what it does for the creators of such content. LOL, now if only I could find more time to write.....
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz
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Neuroscientist Beau Lotto shares with us how perception shapes our world and storytelling, and artist Jonathan Harris shares with us the impact of our online lives to both. Both give us steps to take.
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Have you ever wondered why great writing creates an emotional response in readers? The Writer Files host Kelton Reid picks the brain of a neuroscientist ...
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Employees are your toughest audience of all to engage with. Building and engaging internal audiences is key to creating differentiating experiences for custome…
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Vision Critical Summit speaker Douglas Rushkoff gives a preview of his keynote and shares his perspective on the evolution of brand storytelling.
"Given the attention span of customers today, companies know that they can’t tell the traditional stories with a beginning, a middle and an end. Most companies compensate for this by creating brand narratives in a disjointed way, through mashups and sequence advertising. Rather than responding to a post-narrative environment, companies resort to telling a story that unfolds over the course of several commercials."
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The purpose of this presentation is to list 5 typical mistakes people make when sharing stories in business settings.
Thank You Karen ! It's very very interesting !!!
the more information overload out there, the more it becomes important to be able to tell a memorable story!
Funny was just thinking about how everything starts with a story now. Didn't think about these five "mistakes" though. Great post.
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And in life. This is for everyone and it's not about becoming a storyteller. Let that idea aside, focus on who and what you are, and practice sharing stories. #1 It will improve your communication ...
Ditch a compelling story, your personal brand, is dead on arrival.
A good guide to how to thrive in work place.
7 great reasons to become a good story teller - both in life and in work.
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Of all the ways to enjoy a book, minds wander most when we're listening to someone else read it.
Very interesting: comparing the impact of reading vs listening to a book. Not sure I completely agree - the comments are worth noting, too!
Storytelling via listening - how can you tell your story to get people to want to listen?
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This is a story of how we become adults and get lost into the business stuffs. We forget enjoying life, making and listening stories. This is one reason why com
An article to make your day.
Dear Karen, Who wants to be boring, and then again, who still believes in fairy tales; children, teachers…, not the people who are good with numbers and need to make important decisions! A few days ago I was told by my superior that I still have a lot to learn, that I seem to be living in an alternative universe where people still WANT to listen to fairy tales. Well, as helpless and childish it may seem, I do believe that you cannot take people for granted, you cannot patronise them in order to “convert” them, you need to try to understand them and their needs or they will be “converted” by the ones who do, or, at least are trying to. Thank you for your scoop and your comment. Good luck with your MBA students, they are lucky to have you!
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There are a lot of smart business leaders out there. They come up with brilliant products, develop amazing technologies and help customers solve their most complex problems.
I like the idea of a mom as your ltimus test, if she got it, the whole world will go after you.
I like the emphasis on trust building and being authentic.
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"The power of the spoken word hasn’t disappeared and it never will. But with the enormous forces applied by hardware, software, advertising and media corporations – to consume, consume and consume some more – kids brains are being rewired. What to? pretty simple – to consume media. Lately becoming a synonym to advertising."
Everyday we get more depenadant on technology and gradually lose human touch. Storytelling through tech keeps the whole operation in check.
Great article, great quote. I couldn't agree more, especially now. I'm busy preparing a workshop-week on 'Storytelling facilitating (adult) literacy' for the European Lifelong Learning Program...
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"Telling To Win", more examples to illustrate the power of storytelling.
If you ever doubted the power of storytelling I challenge you to watch thesde TVCs without being moved. Simple yet profound. A lesson for all of us in how to make genuine human connections. Okay, so they are tv commercials - it doesn't matter. There are terrible TV commercials but what these stories do in just 1-3 minutes is sheer brilliant storytelling. Well done to all involved.
Brilliant examples for emotional storytelling in advertising.
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Kindness is in everyone. The Singapore Kindness Movement (SKM) wants to encourage everyone to start, show and share kindness.
Karen Dietz keeps hammering this fact: our product, idea, or personal brand, is dead on arrival.Without a compelling story. Here's another inspiring example from Singapore
SINGAPORE, 7 March 2013 – Students and parents will have something to look forward to this term break as the Singapore Kindness Movement (SKM) announced today the launch of its first mobile game application, Kindly Ever After. Through a series of tightly-woven storylines, players are reminded of the importance of being kind, gracious and friendly in communal spaces.
Held at Orchard Xchange, the launch attracted lively participation of commuters, many of whom were working adults and students. Despite the morning rush, commuters stopped by the Kindly Ever After game counter to try out the game.
Kindly Ever After is the brainchild of four students from the Singapore Polytechnic. With Diploma in Games Design & Development, Tng Bing Rong, 19, Chng Yang Da, 19, Jack Kew Zi Jian, 19, and Shawn Cheah Chenxuan, 19, drew inspiration from the timeless closing phrase, “happily ever after”, in fairy tales. The game features four animated stories that are real-life depictions of ungracious acts often seen onboard public transport, at hawker centres, on public roads, and in cyber spaces. Players will first be engaged in the tales of graciousness before embarking on their quest to eradicate ungracious acts committed by characters in the game.
In each stage, the player will have to “fire” the kind spirit towards the unkind spirit to transform the latter into a kind soul. As the game progresses, obstacles get increasingly challenging at each level. The aim is to transform unkind spirits into kindhearted souls to create a friendly and gracious environment.