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I love Warby Parker, but I’ll never buy a pair because I have 20/20 vision. My boss reads the Buffer blog daily, but she’s never used the tool a day in her life. We’re brand fans, part of an enormous audience of advocates you may be missing out on.
Via Os Ishmael
Translation: If nonprofits start looking at themselves as a brand that people can fall in love with. It would be better if they see your brand, your social cause as a brand that they can self-identify with instead of thinking of it as a charity. The thought process of giving is then turned on its ear.