Content marketing is everything. It's nothing. It's substantial like rock. It's fleeting like the wind. It's both sides of the brain in perfect harmony. It's the brand story. It's the value proposition shown, not told. In other words, it's a tactic with an identity crisis.
Teeehe Content Marketing Institute itself is proud to stack up no fewer than 21 explanations of this burgeoning field, plus six more definitions on another page on its site. I say this not to ridicule, but to highlight the confusion in the marketplace about content marketing. There's not a broadly agreed-upon definition of the field....
Via
Jeff Domansky,
Deanna Dahlsad
I selected this article from Curatti written by Michael Brenner because it provides insights on how to create a vibrant content marketing hub for your business.
Brands need to develop their own digital content platform before leveraging social media.
Why Social Media is About Distribution
A brand-owned content platform will build an audience more than just relying on social media. I agree that you can reach more people by effectively reaching your target market with the information they are seeking.
Brenner explains how to create your own branded hub in an authentic and simple way.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf.
Read full article here: http://ow.ly/LjmA308PcKP
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