It's obvious that creativity is an essential part of being a remarkable writer. But when a results-oriented writer says "creative" and an image-oriented
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digital marketing strategy
Think | Visualize strategic marketing planning Curated by malek |
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It's obvious that creativity is an essential part of being a remarkable writer. But when a results-oriented writer says "creative" and an image-oriented
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Right answers to wrong questions virtually guarantee failure. Innovators betting on "out of the box" thinking or "faster, better, cheaper" innovation paradigms for success all too frequently find themselves — and their customers — disappointed.
Hey folks -- this is a pivotal article about biz storytelling. Why??
Because it addresses the most neglected aspect of effective business storytelling -- the story about the future that you and your customers/clients are creating together.
What I love about this article is its twist -- the level of biz storytelling these days is mostly focused on how to authentically share stories about your products/services, people, or founding to capture the hearts and minds of propsects and build loyal customers. That is OK as far as it goes.
But there could be more. Way more.
Instead of asking, "What do our customers want [and how do I share a story about that]?" how about asking, "What do our customers want to become [and what is the story I can share about that]?" What a fundamentally different -- and better -- question!
Org story advice for crafting 'Future Stories' is typically "Write a newspaper article about your company 5 years from now & the awards you are receivng" or some such version of that. Not bad. But there could be more -- way more.
When we start asking ourselves the questions posed in this article, whole new worlds start opening up. 'Future stories' are really about the future we are creating together with our customers/clients -- it is the call to be part of something bigger than ourselves.
Go read this article -- quickly! You will be glad you did because it will get you to fundamentally shift how you think about and share about your business, and the stories you tell about it.
And if you need a really great example of a company doing this, then check out this latest Nike video.
And if you want to review a written form of this, then check out my Manifesto on my website. The Manifesto is still a work in progress, but you will get the idea. http://www.juststoryit.com/FutureStory
Enjoy this short article -- its insights, questions, and a different kind of conversation we can have about business storytelling.
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Business blogging strategy: How to create blog content that increases sales. Learn how to teach with story and sell with subtleness.
Love that line..."Learn how to teach with story and sell with subtleness."
Yes! And that is only one of the 4 points discussed here. The rest are all about story also. And each of the 4 points contains really good examples.
I know you will enjoy this discussion. If you are already leveraging these 4 points in your content -- hooray!
If you are not -- then figure it out quick and make some shifts.
Either way, you will be more successful.
And are you noticing this week that the curated articles this week all dove-tail together? And they are all from different sources. And they are all basically saying the same thing. Truly success and story go hand-in-hand.
Read the full article here: http://www.socialmediaexaminer.com/how-to-create-content-that-sells/
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it
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Creating compelling content is a theme running through the PRSA 2011 International Conference this year.
I like this quick article with its 5 bullet points. 4 out of the 5 are all about storytelling and is a quick checklist for developing content that is meaningful and memorable. There are links to videos to illustrate the author's points, making this article even more valuable. Enjoy!
You are creating content, writing stories to share, adding stories to your presentations, sharing your stories orally with clients, and you still feel like you are spinning your wheels.
So what's going on? Why aren't you getting traction with your stories?
When creating content and sharing your storiesin blogs, etc., here are the places of danger, and what you want to avoid, says author Demian Farnworth at Copyblogger. You might be too:
Lyrical (fancy words)SentimentalOutlandishHumerousShortCleverAdvertorialME insight:
There is some good advice in this article for any writer, online or off.
With a headline like that, this article makes nervous reading for professional copywriters and marketeers everywhere...
Can you make it all the way to the end without wailing, 'Oh, drat - I'm guilty of that one!'