Learn how to create engaging images for all of your social media pages and profiles - no previous design skills necessary!
A great social media marketer today and an awesome advertiser in the 1960s have much in common.
David Ogilvy, the father of advertising, was famous for spending an inordinate amount of time on headlines. Why? Because that’s the line that people read the most, so it mattered a lot.
Ogilvy was a master at stuff like this — prioritizing what was really important.
If he lived through the age of social media, I’m fairly certain Ogilvy would say something like:
On the average, many more people engage with images as read the copy in social media posts. When you have crafted your social media image, you have spent eighty cents out of your dollar.
Images have never been more important in social. They’re the key to driving greater online engagement, much like a great headline in advertising.
The only issue here is that if, like me, you aren’t über-skilled in graphic design, creating eye-catching engaging images can be difficult. So how can non-designers like me still create incredible images for social media? One way is by learning simple, repeatable design principles.
Here are 3 key design principles that will help you create engaging social images every time! Read more: click image or title.
Via
Kamal Bennani,
Jesús Hernández,
Marc Kneepkens
I selected this article from Curatti written by Shane Barker because it provides information on how to increase engagement on social media.
It's important to have a community that is interested in your brand content.
Drive Up Your Social Media Conversations
As you grow your audience online you will want to build lasting relationships with them. I agree that in order to encourage engagement you need to review your current strategy and make adjustments.
Barker explains how to post content that people will want to respond to.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf.
Read full article here: http://ow.ly/EH1X30bMJkz
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