You surely have your own strategies to increase engagement on your social media channels. Check out this article for some additional tips
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Think | Visualize strategic marketing planning Curated by malek |
Rescooped by malek from Curation, Social Business and Beyond |
You surely have your own strategies to increase engagement on your social media channels. Check out this article for some additional tips
Rescooped by malek from AtDotCom Social media |
After previously interviewing the likes of Sam Hurley and Timothy Hughes, Nazareth Qarbozian asks Jan about Social Media Marketing trends for 2017 & beyond
I selected this article from Curatti written by Nazareth Qarbozian because it provides insights on the future of social media marketing.
The world of technology is changing the way we strategize our marketing
How Social Media Will Change This Year and Beyond
Mobile technology and social media have both transformed the way we do business online. In this exclusive interview I cover what's in store for marketers.
Qarbozian asks about how companies will handle these new changes and what automation looks like today.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf.
Read full article here: http://ow.ly/VXnZ309c8L1
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
Rescooped by malek from Curation, Social Business and Beyond |
This article contains 4 helpful tools and resources around improving Digital Marketing, Social Media Content and your Wordpress (Plugins)
Bookmark and keep handy. Some of the best new tools.
I selected this article from Curatti written by Susan Gilbert because it shows you great tools to help create a successful digital content strategy.
Help create a more efficient WordPress website and content reach for your blog posts.
12 Great Digital Content Marketing Tools
With the right plugins and tools you can help your brand stand out. I agree that in order to attract more a larger audience it's important to take advantage of what's available.
Gilbert provides the best tools to help make your content reach a more successful one.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf.
Read full article here: http://ow.ly/h5tN30930IA
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
I selected this article from Curatti written by Susan Gilbert because it shows you great tools to help create a successful digital content strategy.
Help create a more efficient WordPress website and content reach for your blog posts.
12 Great Digital Content Marketing Tools
With the right plugins and tools you can help your brand stand out. I agree that in order to attract more a larger audience it's important to take advantage of what's available.
Gilbert provides the best tools to help make your content reach a more successful one.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf.
Read full article here: http://ow.ly/h5tN30930IA
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
Rescooped by malek from Curation, Social Business and Beyond |
Choosing the right Social Customer Service platform for your business is one of the latest steps of your overall strategy. Learn about the main features.
I selected this article from Curatti written by Paolo Fabrizio because it explains how to choose the right platform to handle customer service through social media.
Interacting with your customers takes attention to all digital channels where they are active.
Establish a Successful Social Customer Service System
Being attentive and involved with your customers is the key to growth and trust in your business. I agree that you can better provide for them by choosing the right management system.
Fabrizio shows you several ways to improve your customer service on social media with the right platform.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of Unplash.com.
Read full article here: http://ow.ly/gVWd308Ky9M
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
Rescooped by malek from MiniTool Software Solution |
This article delves into the evolution and psychology of the growth of social media, and includes a fascinating gif that demonstrates its explosive growth
Rescooped by malek from Curation, Social Business and Beyond |
This article contains 4 helpful business tools around each of Social Media Insights, Twitter Analytics and Marketing. A very usefu
Excellent article to help you manage or better yet, become more effective with your social media strategy.
Rescooped by malek from Curation, Social Business and Beyond |
This article opens a whole new perspective on how you can monetize your Instagram account and will help you begin a branding journey with a clea
Rescooped by malek from AtDotCom Social media |
This infographic is choc full of Social Media tips, tools and fun facts, along with hints on best posting times. File this away as a handy resource!
mark it, period
Rescooped by malek from Curation, Social Business and Beyond |
Instagram offers unprecedented untapped potential for any business. Follow along and I'll share 5 ways to skyrocket your following in less than a week
Scooped by malek |
Learn the essential industy strategies to excel at social media management and marketing in 2016.
Scooped by malek |
Science proves the obvious: If you can put yourself in someone else's shoes, you're more likely to want to help them.
Rescooped by malek from Video Content Marketing Tips |
Do you know the key digital questions to ask about your business? Cognizant suggests the 100 key digital questions you need to be asking to connect the digital…
Valuable data and insights. Any surprises?
Valuable data and insights. Any surprises?
Valuable data and insights. Any surprises?
Scooped by malek |
I leanThey add more feeling to our messages, but what do emoji mean for your social marketing efforts?
I lean more on more visual storytelling
Rescooped by malek from Digital Brand Marketing |
30 Ecom Strategies & Tactics To Master
No wonder most ecommerce teams feel overwhelmed. Off the top of our heads we came up with 30 complex "mini-systems" that must be mastered to create greatness in online commerce.
Gone are the days when a little of this and that could win the day in online retail. Today all 30 of these tactics and strategies dance together requiring sophisticated understanding of individual trends, tools and ideas to win.
Things change too fast to really KNOW anything. Instead teams must surf waves, learn and fail fast and then wax up their boards for another wild ride.
Did we miss any BIG IDEAS your ecommerce team is managing. Soon we will support this infographic with a http://www.Curagami.com post to further explain each strategy and tactic. In the meantime let us know what we missed in comments or email martin(at)Curagami.com.
Thanks and remember DEEP SLOW BREATHES and if you aren't having FUN your visitors will know. They will feel it.
Do you have what it takes to be a master of online commerce?
Rescooped by malek from Startup Revolution |
Maybe our web marketing needs to slow down, build online community and curate more? Thomas Hellum's slow TV provides valuable lessons in what's next online.
Here are a few of Slow TV's valuable lessons in the creation of sustainable online community:
More stats confirm the trend
Rescooped by malek from Must Design |
Explore the top web designing trends for 2015. The infographic discusses the top 6 predictions that are set to rule the web designing world in 2015.
I like“Card” design, no, it\s not new, but I find it a good tool for designers working on responsive websites. Cards are a great way to keep things modular
Liked and agreed with all 6 of these 2015 Web Design Trends when I read the post without the infogfpahic. Infographic helps and I bet wil get more shares :). M
Rescooped by malek from Must Market |
The success of the ALS challenge has other nonprofits hoping to capture the viral wave.
Dr. Jonas Salk, who in 1955, after he created the first polio vaccine, was asked, So what’s next? Cancer? — as if a doctor finished with one disease could simply shift his attention to another.
You probably can say the same about funding cancer after #ALS campaign, except for the fact that it's the complexity of cancer which makes it difficult to cure. Hope is our best ally for now.
Amazing Viral "Challenge"
WOW, any disbelief about how social / mobile turns marketing into movements should be answered by the now ubiquitous Ice Bucket Challenge. Here is what we love about the challenge:
* Videos are amazing.
* Celebrities laying down a TIME based, money and activity challenge (dumping ice water on your head).
* Plays great on SOCIAL.
That last bullet is where the real win is. Just as ToughMudder's CEO said they are as much a SOCIAL phenomenon as race this "challenge" spreads because its EASY, FUN and by accepting a "challenge" we join the tribe of previous challengers.
Now the question is how do we dump the equivalent of cold water on curing cancer?
Rescooped by malek from AtDotCom Social media |
Time for a game of Versus!
Fostex versus Sennheiser... Who makes the best headphones? GO!
Friends at http://www.Moon-Audio.com make the best audio cables in the world. Their cables connect to headphones and earphones and passions run HIGH where people's music and gear are concerned.
See Moon Audio's Fostex vs. Sennheiser Question Here
on.fb.me/1uOFvEv
That link takes you to Moon Audio's Facebook page where use of vs. prompts passionate shares and stories of experience and joy. Great simple idea to promote engagement, garner User Generated Content and learn how your customers really FEEL about the brands you sell.
We are working on a vs. tool for Curagami (http://www.curagami.com ) our marketing tool suite meant to create exactly the kind of community Moon Audio is generating right now thanks to a simple "vs." question.
Rescooped by malek from Must Market |
Community shock is what comes after March Schaefer's content shock. This post shares 3 quick tips for winning the coming race to create online community:
* Social - embracing social media marketing.
* Mobile - operating mobile first and crating responsive websites.
* Gamification - using the 4th pillar of building online community to attain the scale and return every Internet marketer needs.
Intriguing, mix economy with content and you'll be playing a new game. @Martin (Marty) Smith is outlining how to survive the new order.
Rescooped by malek from Curation Revolution |
From Entertainment to Collaboration outlines the second transition that a company must engage in when moving from advertising to engagement as a core marketing strategy.
Marty Note
This is a MUST READ brilliant post my friend Mark Traphagen (@MarkTraphagen) alerted me to because I've been writing about how brands don't get social (Social Media: It's The Conversation Stupid http://sco.lt/7iZVUP ).
I love the ditch digging details Ted shares in this great post. He all but maps the process of creating successful social collaboration with:
Collaboration can take a number of forms: example archetypes are:
1) commentary on content
2) co-creation of content
3) user-generated content
4) collective action or problem solving
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That is BRILLIANT work. I've been focused on the conversation, but Ted is right. The conversation is the medium, the currency. The payoff for being present and engaged with customers is collaboration. Great stuff and a must read for any brand or Internet marketer (and there are 2 more installments coming).
Collaboration can take a number of forms: example archetypes are:
1) commentary on content
2) co-creation of content
3) user-generated content
4) collective action or problem solving
Rescooped by malek from Curation Revolution |
In 2013, both large and small retailers earned business by making social media a priority. But it was the small merchants, operating exclusively online, that dominated the top ranks of the social media 500. This infographic takes a closer look at how SMBs can harness the power of smart placement, great content and nimble response.
Marty Note
I Loved this Line
"According to an Internet Retailer study, monthly referral traffic to e-commerce websites from Twitter, Pinterest, Facebook, and YouTube increased 42 percent, while the revenue generated from those visitors jumped nealry 63 percent."
There has been a debate about social media and SEO. Google continues to insist SMM has no role in ranking. This is disingenuous because it isolates Google from its parts.
Social media, as this infographic shows conclusively, helps with important Internet concepts like traffic, revenue and loyalty. Those are the "parts" that Google's continued claims that SMM doesn't impact rankings discounts.
Everything impacts rankings. Everything that brings traffic to or back to a website impacts SEO rankings. It has to since that is the nature of the game we play.
Good conversation breaking out on G+
https://plus.google.com/102639884404823294558/posts/VG9kxyBLaAH
It's all about the interaction of consumers with products online. The recently released Google's new Hummingbird algorithm put more weight to how your business, product, or service is being talked about on the social Web.
Rescooped by malek from Content Creation, Curation, Management |
With rising unit volume sales in emerging markets, Coca-Cola’s third quarter earnings were in line with analysts’ estimates, despite the decline in net revenues as a result of currency fluctuations
Loved this extensive analysis of some very positive Coca-Cola results. Well said here:
"Coca-Cola did not give any guidance for the next quarter, and said that its overall strategy to grow in emerging markets while embracing the shift to healthier beverages remains unchanged.
The company also mentioned that it has repurchased almost $2.8 billion worth of stock so far in 2013, and will buyback a further half a billion dollars’ worth of shares by the end of the year. Share repurchases in 2013 represent almost 2% of the company’s market cap."
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Any company that buys its stock back, increases unit sales, has a well articulated and better-executed strategy is one to follow. What this analysis left out is how GREAT Coke is getting at Social Media.
Coca Cola's consistent social creativity is re-contextualizing an "old line" brand. Steve Jobs was dismissive of "sugar water" when he hired Scully away from Pepsi.
Social media provides ways to create new conversations about old brands. "New conversations" keep brands alive and relevant. In fact, of the two, Apple vs. Coca Cola, my social marketing innovation vote would go to sugared water ;)M.
Rescooped by malek from Must Market |
Are you reading this on your mobile device? The probability is likely, considering there are currently 6 billion (and growing!) active mobile devices in the world, and companies continue to tailor their marketing to the small screen of your iPhone.
Great mobile / social Tips Scooped by Brian Yanish (@MarketingHits) including:
* Resize your Facebook posts No bigger than 620 x 320
* Choose Facebook Ads wisely
* Make it visual
* Turn up the content
* Get smart about couponing
* Take advantage of Twitter
* Upload to Instagram
* Utilize Email Marketing
My favorite is getting smart about couponing as that tip can make a real difference to your bottom line especially at this time of year.
Be careful not to have "battling coupons" where one deal wipes out another an check coupon websites like Retail Me Not to make sure they are up to date and don't have old coupon codes that don't work anymore since there is nothing more frustrating than trying to get a deal that is dead.
The first phase of the trend towards mobile is in full swing, and it is time to adapt your marketing strategies for it. Resizing facebook ads, making it more visual and so on are the obvious things to think about, but there is also a second revoultion wrapped in the first: The move to (mobile) content marketing.
To oversimplify: Consumers watch big screens, but they touch small ones!
So the marketing communications you put on consumers' phone screens needs to be much more content oriented, something your consumers will voluntarily seek out. Being a service star in getting consumers the right coupon is a first thing to do, but also add levels of engagement and play. Coke did a great example during the London Olympic Games (on Marketing in Motion, use the Find buttom) for which they created a music DJ/mixing app that allowed consumers to build their own soundtrack to the games and send it to their friends.
I selected this article from Curatti written by Shane Barker because it provides information on how to increase engagement on social media.
It's important to have a community that is interested in your brand content.
Drive Up Your Social Media Conversations
As you grow your audience online you will want to build lasting relationships with them. I agree that in order to encourage engagement you need to review your current strategy and make adjustments.
Barker explains how to post content that people will want to respond to.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf.
Read full article here: http://ow.ly/EH1X30bMJkz
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today