Beyond the Hero’s Journey: Four innovative models for digital story design | steveseager | digital marketing strategy | Scoop.it

"Roland Barthes, master linguist and semiotician once said: “There are countless forms of narrative in the world.” And yet the majority of western storytellers have been ploughing just one narrative model for well over 60 years: Joseph Campbell’s Hero’s Journey from the Hero with a Thousand Faces.

 

While it has its value, Campbell’s model is not a useful model for digital story design on a structural level. Down below, I offer four alternative narrative structures that we could use to design intelligent stories more fitting to our digital context."

 

Read the full article to find out more about these narrative forms, their differences, and how to apply these forms:

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Via Kim Zinke (aka Gimli Goose), Os Ishmael