What is the common thread in the following statistics? Thirty-six percent increase in brand awareness, 66% less time to bring products to market, 20% improvement in customer conversions, 15% increase in successful innovations and new ideas?
Answer: These are just some of the quantitative results attributed to becoming a social business. With dramatic benefits like these, why aren't allbusinesses social by now? The fact is, becoming a social business can be quite difficult, especially without a well-thought-out implementation plan.
Via Daniel Watson
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Social organization
This article outlines the 7 Elements of A Successful Social Business. These elements include 1. Define a meaningful purpose 2. Simplify the user experience 3. Designate a social executive sponsor 4. Trust your people 5. Implement and drive engagement 6. Measure adoption and recognize achievements 7. Embrace change and have fun.
Marketing and advertising has made the switch to being consumer-centered rather than company-centered. Businesses know that they way to reach consumers is by creating communications and content that consumers want to see or is useful to them in some way. To make this happen on a large scale, and to strengthen the relationship between business and customer, social media must be integrated in a company's business plan from the ground up. Social media must not be a side function, there needs to be dedication, creativity, and passion for social communication within the business in order to capture your audience through social media. Those who sparing invest in social media will surely be left behind and irrelevant in the near future. -Angela