From
moz
Well-researched personas can be a useful tool for marketers, but to do it correctly takes time. But what if you don’t have extra time? Using a mix of Followerwonk, Twitter, and the AIchemy language API, it’s possible to do top-level persona research very quickly. I’ve built a Python script that can help you answer two important questions about your target audience:
What are the most common domains that my audience visits and spend time on? (Where should I be trying to get mentions/links/PR)
What topics are they interested in or reading on those sites? (What content should I potentially create for these people)
You can get the script on Github: Twitter persona research
Once the script runs, the output is two CSV files. One is a list of the most commonly-shared domains by the group, the other is a list of the topics that the audience is interested in.
marketingIO: One Source for All Marketing Technology Challenges. See our solutions.
Via Marteq, massimo facchinetti, Os Ishmael
Your new post is loading...
And the details are available when you click through (including the instructions). The link to the script is here: https://github.com/craigbradford/using-python-and-twitter-api-for-persona-research
It's more useful when attempting to target content development.